zahiruddin syed zameer

. ENTERPREUNER:

Firm name: MHB- Vegetables.

Type of Business: Vegetable commission agents and order suppliers.
Business Activity:
• Acting as a middle-men between the farmer and
the buyer by fixing market price.
• Storing and supplying of various kinds of vegetables to our clients such as super markets, hotels, catering companies.
• Managing existing and new accounts in efficient manner.
• Ensuring an effective supply chain for managing demand and supply.
• Ensuring healthy and satisfying relationship between us and the client.
• Ensuring timely delivery of good by managing an efficient logistics.
• Ensuring timely collection and clearing of accounts from the client.
• Manging Merchandising activity in various super markets for higher sales volumes.

Duties and responsibilities
• Ensuring end to end stock and display availability of given SKUs in all
assigned outlets by conducting regular visits and by coordinating with the outlets and the distributer.
• Listing of new SKUs by convincing the outlet managers and maintaining a good business relationship.
• Developing various programs for increasing brand presence in the market and facilitating sales.
• Preparing campaigns focusing on various products highlighting its key features.
• Initiating various marketing initiatives according to sales requirement such as merchandising, branding, higher visibility of the products etc.
• Managing and implementing of marketing strategies.
• Monitoring all marketing and sales activities and preparing various promotion activities depending on market condition.
• Analyzing marketing programs and ensuring facilitation of consumer awareness of the product by conducting regular advertising campaigns.
• Identifying best retail promotion activities and implemented them efficiently.
• Developing various strategies for sales and increasing market share.
• Managing and coordinating the sales staffs of the outlets by monitoring their sales and motivating them for efficient sales outcome.
• Conducting in detail market research of various competitors.
• Maintaining all sales figures of different outlets and developing ideas to improve the same.
• Conducting new product launch campaigns by understanding the market segment of the products and the channels to do launch.
• Preparing weekly reports based upon the work done in the following week such as PowerPoint presentation of visibilities, competition and management and Excels report of issues pertaining with visibility and marketing.
• Preparing of monthly sales report based upon the outlet and fulfilling the shortcoming of any sales activity.
• Conducting regular training session to the front liners and the outlet’s staff.
• POSM (point of sales material) count and distribution plan.
• POSM (point of sales material) placement on each visit for maximizing branding.
• Providing benchmark as per fixed calendar.