Zara Asim, Marketing Director

Zara Asim

Marketing Director

Trip It Pakistan - Ecommerce

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Graphic Design
Experience
12 years, 11 months

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Work Experience

Total years of experience :12 years, 11 months

Marketing Director at Trip It Pakistan - Ecommerce
  • Pakistan - Karachi
  • My current job since February 2015

Made the e-commerce website for Tripit.pk
Uploading daily content on www.tripit.pk
Handling social media for www.tripit.pk
Designing Newsletters, social media artwork and print adverts for trip it
Coding the newsletters and sending them out
dealing with customers that come through the website
Using Google Analytics to see customers responses.
Managing live chat on the website itself
Designing Google Adverts & Website sliders plus website pages.
Looking after Google Adwords

Creative Executive at Rocket Internet Gmbh
  • Pakistan - Karachi
  • March 2014 to January 2015

Working for www.daraz.pk
Handling all of Social Media from Designing artwork to Engagement.
Handling Facebook advertisements from Designing to analysing the data
Making weekly marketing plans for Social media promotions
Analysing data with the help of BI team for all Social media platforms
Designing newsletters that are sent out to customers.
Designing print adverts
Designing Google Display Adverts

Marketing Assistant at Fashlink
  • United Arab Emirates - Dubai
  • November 2013 to February 2014

Designing; Newsletters, Instagram feeds, Print adverts & Facebook ads
Looking after uploading new banners on the website and designing those and seeing the over all feel of the website.
Editing images that need to go up on the website itself

Graphic Designer at Ideas 91
  • United Arab Emirates - Dubai
  • March 2013 to October 2013

Designing Google Ads, Print Ads, Facebook Ads, Packaging for home appliances
Handling social media networks from engagement to designing artwork on Facebook and Twitter
Doing PR work for www.spendwisor.com
Designing the new layout of the spendwisor website.
Coming up with new marketing ideas for Spendwisor

Creative Associate - Full Time at Rocket Internet
  • Pakistan - Karachi
  • September 2012 to November 2012

Rocket Internet Pakistan (Creative Associate - Full Time) Sept 2012 - Nov 2012
• Working with the marketing department and handling the graphics for the website, facebook, online advertising as well as print ads from the concept to the execution.

Creative Executive - Full Time at Interflow communications
  • Pakistan
  • March 2012 to July 2012

Interflow communications - March 2012 - July 2012 in association with ogilvy and mather (Creative Executive - Full Time)

• Conceptual work as well as the final execution for different clients.

Internee at BBDO Bangkok
  • Thailand
  • June 2011 to July 2011

• Assistant to the Graphic Design department

• Actively involved in all stages of design of HTC phone advertisement as well as other ad campaigns from concept to the execution

Internee at AAG TV channel
  • Pakistan - Karachi
  • June 2006 to July 2006

• Assistant to the production crew.

• Actively involved in all stages of production for a TV show (Pappu Yaar)

Education

Bachelor's degree, Graphic Design
  • at Indus Valley School of Art and Architecture
  • December 2011

My degree was communication design with a major in graphic design and minor in photography

High school or equivalent, Art
  • at The lyceum
  • January 2007

A' Levels in Art - Psychology - English General - Urdu

High school or equivalent, Economics
  • at Bay View High School
  • January 2005

O' Levels Economics - Accounts - Art - Literature

Specialties & Skills

Adobe Illustrator
Marketing Solutions
Adobe Creative Suite
Still Photographer
InDesign
ADOBE CREATIVE SUITE
ADOBE PHOTOSHOP
Adobe DreamWeaver
Google Analytics
Google Adwords
Mail Chimp for Newsletters

Languages

Urdu
Expert
English
Expert