Art Director
Abu Dhabi Media
Total years of experience :17 years, 11 months
To lead and direct an internal Graphics team under the Creative Services department. In addition, we work in conjunction with Promotions and other departments. We address graphics packages/branding (Openers, Windows, Straps/Lower Thirds, etc..) for the following TV networks: Abu Dhabi Sports, Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Drama, and National Geographic Abu Dhabi. Here are some of the shows and events we addressed to date: Diamond League, Wimbledon, World Cup Brazil Advertising Campaign, UAE Presidents Cup, UAE National Cup, AGL Awards, Qasr Al Hosn Camel Race and Festival, UAE Desert Challenge, Sheikh Zayed Marathon New York, Sports Achievement Awards, UAE Football Federation, World Arabian Horse Conference, National Security Council, UAE Polo Cup, Darley Horse Racing, Ramadan Shows (Wathaker, Haat Al Jawab, Rihleh Al Bath an Al Hakeekah, Sarareed Khalood, Ma' Bader, Mema Raka Lee) and many more.
From the studios' inception, I have lead a creative team for advertising and marketing campaigns, working with designers, artists, copywriters, sales teams and marketers to create a vision for products/services sold on behalf of our clients. This includes but is not limited to meeting with clients, consulting account managers & assisting them with proposals/budgets, hiring creative talent, overseeing the creative process, and providing creative guidance/solutions.
FREELANCE
To direct and lead an internal motion graphics team (including freelancers) for various projects (mainly governmental).
Projects were carried out for the following clients: MOPA (Ministry of Presidential Affairs) / The Government Summit / Absher
PMO (Prime Ministers Office)
TEC (The Executive Council - Dubai / Abu Dhabi)
ADM (Abu Dhabi Municipality)
FEWA (Federal Electricity & Water Authority)
DEWA (Dubai Electricity & Water Authority)
MOFA (Ministry of Foreign Affairs)
FOCP (Friends of Cancer Patients - Pink Caravan; Opening Ceremony)
AWST (Arab Woman Sports Tournament - Sharjah)
FNC (Federal National Council)
EMAL (Emirates Aluminum)
and Julphar.
FREELANCE
Post-production management and liaison with the 3D team. Primary work areas are in the editorial section using Adobe After Effects and FCP.
FREELANCE
Managed and created all post production work for a viral video game spot for Autumn Games: "Jimmie Johnson's: Anything with an Engine." Keying, compositing, motion graphics, editing, and 3D animation.
FREELANCE
Management and production for healthcare clients such as Merck, Pfizer, Johnson and Johnson, etc..
2D Animation, video editing, encoding, rendering, and augmenting assets for production.
FREELANCE
Management and production for various clients, such as Kodak, Wendy's, Dr. Pepper, McCormick.
Video editing and motion graphics for sizzle reels.
Focus on communication through typography, design, video production, and editing.
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