SEO Manager
Nile Developments
مجموع سنوات الخبرة :6 years, 6 أشهر
SEO Manager and Consultant
Responsibility :
- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic. # Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
SEM Responsibility :
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
My responsibilities included a range of tasks to drive traffic, improve search engine rankings, and enhance the overall online presence of the website. Here's a detailed description of the tasks I performed:
- Developing and Implementing Digital Marketing Strategies: I was responsible for creating comprehensive digital marketing strategies to increase online visibility, drive traffic, and improve conversion rates. This includes planning and executing campaigns across various digital channels such as search engines, social media, email, and display advertising.
- SEO Strategy and Implementation: Leading the SEO efforts, I conducted keyword research, optimized website content and structure, monitored and reported on SEO performance, and implemented strategies to improve search engine rankings and organic traffic.
- Managing Paid Advertising Campaigns: Overseeing the creation and management of paid advertising campaigns, including Google Ads, Bing Ads, and social media advertising. This would involve setting budgets, monitoring performance, and optimizing campaigns for better ROI.
- Content Marketing: Developing and executing content marketing strategies to attract and engage the target audience. This includes creating high-quality, SEO-friendly content such as blog posts, articles, and product descriptions.
- Social Media Management: Managing the company's presence on social media platforms, including creating and scheduling posts, engaging with followers, and running social media advertising campaigns to increase brand awareness and drive traffic.
- Analytics and Reporting: Utilizing tools like Google Analytics and other analytics platforms to track website traffic, user behavior, and campaign performance. You would have been responsible for analyzing data, generating reports, .
- Budget Management: Managing the digital marketing budget, allocating resources effectively, and ensuring campaigns are cost-effective and deliver a positive ROI.
Working for client as a freelancer, and assisting the company with Online Marketing needs.
- Leading the SEO strategy for the rebrand of Malaz Real estate (the first Real estate Agency in New cairo) from the re-design having a SEO persepctive to the development of full SEO strategy.
- Organized the full strategy for Organic "SEO" And Paid "Google Adwords" search and display network.
- Designed and Implemented the Google Adwords campaigns and Google Shopping Campaigns for ihomegypt.com which increased sales in about 300% in the market for a 10, 000 EGP monthly avg. budget.
Leading SEO Team for one of Egypt's first real estate Agencies
SEO Responsibility :
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links and organic traffic
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
SEM Responsibility :
- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, # impression share, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, # targeting, display network, and other facets of paid search in accordance with client goals.
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Work closely with the other team members to meet client goals.
I was responsible for :
- PPC account audits with full report that includes recommendations.
- Full daily/weekly management of AdWords/Bing Ads accounts.
- Audit a client's existing PPC contractor to be a "second set of eyes" and to see if the contractor is doing what is expected of him/her.
- Adwords campaign setup from scratch - including initial keyword research, market research, fully understanding client's goals for the account and anything else that is needed in order to get a campaign ready to go live.
- SEO site audits with full report and recommendations.
- On site implementation of SEO requirements.
I worked primarily in the SEO, SEM and SMO Domain. As an SEO/SEM specialist managing all search engine optimization activities and responsible for content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Managing all SEM campaigns on Google and Bing in order to maximize ROI.
Performing Keyword Research using all seo tools For Product Launch, Listing SEO and Organic Rank.
- Objectives to optimize existing and newer content - Perform ongoing keyword discovery, expansion, and optimization.
- Providing SEO analysis and recommendations in coordination with elements and structure of websites and all our web pages.
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Working with the marketing team to drive SEO in content creation with the team when they are producing new content for microsites.
- Responsible for administering search engine programs (XML sitemaps, webmaster tools) for purposes of reporting.
- Responsible for Implementing link building campaigns - working with the web products team to understand the product and functionality.
- Monitoring web analytic dashboards, reports and key reporting tools.
- Monitoring and evaluating search results and search performance across the major search channels.
- Collecting and analyzing data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Tracking reports analyzing website analytics and PPC initiatives and campaigns.
- Managing campaign expenses, staying on budget, estimating monthly costs.
- Optimizing ad copy and landing pages for search engine marketing - case by case basis depending on campaigns.
Search Engine Optimization Specialist - Professional Freelancer at Pulse Digital
About Company :
Pulse is a digital agency in Dubai and Abu Dhabi that supports digital transformation & help companies in MENA to unlock the potential of digital marketing.
Responsibilities:
- Handling SEO, SMO, Service Marketing, Link Building Marketing, Project Management for the websites, improve Rankings of major keywords and websites performance on the major organic search on the web and mobile platforms with Mobile SEO strategies.
- Implementing website analysis, Competitor analysis, Social Media Analysis, Optimization of the title tag, description tags, internal linking & content optimization, Image Optimization, Identifying areas of improvement in natural search on Major Search Engines.
- Working with the development teams to improve site structure, optimize page layout speed, indexing and rankings.
- Preparing strategist link building and recommendations for upcoming keywords and business insights, Lead Generation, along with Undertake Off- Page activities including SMO, submissions on classifieds, directories, social bookmarks, forums and reviews.
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