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ود الحويماني, Senior Marketing Specialist

ود الحويماني

Senior Marketing Specialist·Dar Al Ru’aa Training Group

المملكة العربية السعودية

ماجستير, Clinical Neuroscience

الخبرة العملية

مجموع سنوات الخبرة: 7 سنوات, 5 أشهر

Senior Marketing Specialist

يناير 2020 - حتى الآن

Dar Al Ru’aa Training Group

الرياض، المملكة العربية السعودية •هجين

يناير 2020 - حتى الآن

• Co-led a successful digital transformation initiative, transitioning training delivery from offline to online formats, resulting in significant growth in session attendance.
• Achieved peaks of over 1, 000 participants per session, maintaining an impressive average of 200-500 attendees per course.
• Strategically managed and executed approximately 52 marketing campaigns annually, focusing on paid social media, audience segmentation, and enrollment funnels across platforms like Twitter/X, Snapchat, and Instagram.
• Leveraged data-driven insights to optimize marketing efforts and enhance participant engagement, contributing to the organization's overall growth and reach.
• Collaborated with cross-functional teams to ensure seamless integration of digital tools and strategies, fostering a culture of innovation and adaptability.
مجال الشركة:
أبحاث السوق

Marketing Specialist

يناير 2020 - فبراير 2021

Aseel Culinary Group F&B

الرياض، المملكة العربية السعودية

يناير 2020 - فبراير 2021

• Spearheaded the launch of two innovative F&B brands, surpassing pre-launch goals through strategic market positioning and consumer-focused messaging.
• Cultivated and managed a diverse portfolio of 12 key client and influencer relationships, utilizing audience insights to foster genuine partnerships that enhanced brand visibility.
• Developed and implemented targeted social media campaigns across platforms like Twitter/X, Snapchat, and Instagram, achieving significant engagement metrics and driving brand interaction.
• Conducted comprehensive market research to identify consumer trends, informing strategic decisions and optimizing marketing efforts for future initiatives.
• Collaborated with cross-functional teams to align marketing strategies with consumer insights, ensuring a cohesive approach to brand development and outreach.
مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Specialist

يناير 2019 - ديسمبر 2019

My Table Technologies Inc. F&B

الرياض، المملكة العربية السعودية

يناير 2019 - ديسمبر 2019

• Engaged diverse audiences in the field, converting foot traffic into valuable customer insights through targeted interactions and product demonstrations.
• Leveraged comprehensive product knowledge to craft personalized pitches, effectively addressing customer needs and enhancing brand visibility.
• Fostered strong relationships with potential customers, building trust and encouraging ongoing engagement with the brand.
• Analyzed customer feedback to identify trends and preferences, informing marketing strategies and improving overall customer experience.
• Collaborated with cross-functional teams to align marketing initiatives with consumer insights, driving brand loyalty and retention.
مجال الشركة:
أبحاث السوق
الدور الوظيفي:
البحث والتطوير

التعليم

University College London

ديسمبر 2024

ديسمبر 2024

ماجستير، Clinical Neuroscience

المملكة المتحدة

University College London (UCL)

ديسمبر 2024

ديسمبر 2024

ماجستير، Neuroscience

المملكة المتحدة

King Saud University

ديسمبر 2020

ديسمبر 2020

بكالوريوس، Industrial And Organizational Psychology

المملكة العربية السعودية

King Saud University

مايو 2020

مايو 2020

بكالوريوس، Psychology

المملكة العربية السعودية

Skills

Campaigns
Expert
Campaigns
Expert
System Setup
Expert
System Setup
Expert
Communications
Expert
Communications
Expert
Neuromarketing
Expert
Neuromarketing
Expert
Marketing
Expert
Marketing
Expert
INNOVATION
Intermediate
INNOVATION
Intermediate
PSYCHOLOGY
Intermediate
PSYCHOLOGY
Intermediate
COGNITIVE PROCESSING
Intermediate
COGNITIVE PROCESSING
Intermediate
SALES
Intermediate
SALES
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
التسويق
Expert
التسويق
Expert
Public Relations
Expert
Public Relations
Expert
Design
Intermediate
Design
Intermediate
Canva
Expert
Canva
Expert
Canvas
Expert
Canvas
Expert
public relation
Expert
public relation
Expert
CONSUMER BEHAVIOUR
Intermediate
CONSUMER BEHAVIOUR
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
حملات الدعاية
Expert
حملات الدعاية
Expert
Research
Expert
Research
Expert
NEUROMARKETING
Expert
NEUROMARKETING
Expert
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
TEAM BUILDING
Intermediate
TEAM BUILDING
Intermediate
ENGAGEMENT MARKETING
Expert
ENGAGEMENT MARKETING
Expert
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
CONSUMER ANALYTICS
Intermediate
CONSUMER ANALYTICS
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
NEUROSCIENCE
Intermediate
NEUROSCIENCE
Intermediate
Clarity Microsoft
Expert
Clarity Microsoft
Expert

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس

التدريب و الشهادات

الشهادات
Effective Marketing and Selling
Social Media Marketing
التدريب
Social Media Marketing
Oxford Training Academy
Self And Social Development
California State University
Effective Marketing and Selling
Oxford Training Academy

الهوايات

  • Design
  • Public speaking & professional networking
  • Behavioral psychology & consumer decision-making