Mohamad Fawaz

Successfully managed a Meta Ads campaign that generated $28, 000 in revenue from an
initial budget of $5, 000, achieving a Return on Ad Spend (ROAS) of 5.6x.
Designed and executed a high-performing ad strategy that yielded $1 2, 000 in revenue from a
$1, 000 investment, achieving a ROAS of 12x.
Proven ability to maximize advertising budgets through advanced targeting, compelling
creative design, and data-driven optimization.
Increased client revenue by implementing A/B testing and scaling successful ad sets to
enhance performance and conversion rates.
Demonstrated expertise in analyzing campaign metrics to optimize performance and reduce
Cost Per Acquisition (CPA).
Successfully managed campaigns across diverse industries, consistently achieving or
exceeding client revenue goals.

Interacted with Business users and Business Analyst to gather requirements.
Devolved custom modules and plugins for WordPress based websites.
Developed response WordPress websites using Bootstrap, PHP, Query Prepared design and
requirement document as per the client requirements.
Created a Pawn Shop eCommerce store.
Set up web host and Install WordPress.
Designed base and create template files for WordPress theme.
Created all kinds of themes.
Installed additional Plug-ins for store features.
Tested plug-ins across browsers and devices.

Launched and scaled a profitable online sneakers business from concept to revenue,
achieving a 300% sales growth within the first 1 2 months through strategic digital marketing
and brand positioning.
Built and maintained a multi-platform online presence (Instagram, Facebook, WhatsApp
Business), reaching over 1 5, 000+ active followers and maintaining a 1 5-20% monthly
engagement rate organically.
Designed and executed targeted Meta Ads campaigns, achieving ROAS (Return on Ad
Spend) of 5x, boosting seasonal sales and clearing inventory efficiently.
Negotiated and secured exclusive reseller deals with high-demand sneaker suppliers,
increasing product availability and customer loyalty.
Streamlined order fulfillment and customer service workflows, resulting in a 95% customer
satisfaction rate and repeat purchase rate of over 40%.