Sakina Abbas

• Lead marketing for a portfolio of 8 automotive brands including Jeep, RAM, Dodge,
Chrysler, Alfa Romeo, Abarth, Fiat, and Mopar — with a major focus on Jeep & RAM.
• Develop and execute year-round marketing campaigns, aligning each with the brand
DNA and local market needs.
• Drive digital marketing efforts, from content creation to ad strategy, resulting in a
increase in online engagement across key platforms.
• Collaborate closely with creative agencies, media partners, and internal stakeholders to
ensure consistency and impact across campaigns.
• Generate detailed monthly reports, blending performance data with key takeaways to
guide leadership decisions.

• Mainly responsible for the marketing and branding of Mazda in Kuwait.
• Revitalized the brands local image through dynamic content strategies, improving
engagement.
• Planned and executed showroom events and test drive activations that boosted
showroom traffic and leads.
• Collaborated with sales teams to ensure marketing activities translated to measurable
business outcomes.
• Produced campaign reports with actionable insights for both internal teams and the
Mazda regional office.

• Managed content strategy and online presence across platforms, resulting in a boost in
organic website traffic.
• Designed ad campaigns that increased overall digital reach.
• Built local healthcare partnerships to co-launch awareness initiatives.

• Executed end-to-end marketing initiatives for pharma and consumer goods across
digital and offline channels.
• Monitored social media trends to shape content and engagement strategies.
• Designed and presented detailed marketing performance dashboards to leadership.