Ali Nawfal

• Drove significant revenue growth for a B2B F&B supplier by restructuring commercial pricing and procurement
negotiations, which increased overall profit margins from 22% to 33%
• Strengthened customer retention by 25% and secured predictable long-term revenue streams by designing
and implementing recurring-order models and product bundles
• Optimized sales efficiency and reduced operational waste by 18% through the implementation of structured
order-intake systems and automated reorder alerts.
• Streamlined pipeline management by establishing a pre-order cycle that stabilized production planning and
reduced average order cycle time by 2 hours per order.

• Enhanced sales performance for a real estate client by designing a buyer qualification scorecard that increased
qualified leads by 25% and raised closing rates from 11% to 14%
• Achieved significant revenue stabilization and reduced volatility by 40% through the implementation of
rigorous pipeline tracking and accountability for CRM discipline.
• Maximized profitability for an e-commerce client by building a contribution margin model that identified
negative-margin SKUs, resulting in a 20% reduction in avoidable costs.
• Improved marketing campaign ROI by 35% by strategically reallocating budgets toward high-yield customer
segments and products.
• Ensured adoption through training, playbooks, and simple operating routines that teams could maintain
independently.

• Built a complete commercial performance framework across 10 MENAT countries, defining KPIs, target
setting, forecasting models, segmentation, and automated reporting by integrating Salesforce, Google Sheets,
and finance data into Power BI. Reduced reporting time from days to under 2 hours weekly and improved
leadership visibility on pipeline health and profitability.
• Improved forecast accuracy by 25% through standardized pipeline definitions, redesigned territory-level
models, and enhanced visibility on deal quality, win-rate patterns, and discount behavior.
• Increased cross-selling by 40% by analyzing product-mix performance, sector retention patterns, and
renewal behavior to identify high-conversion product combinations by industry.
• Partnered with sales, finance, and marketing directors to align pricing decisions, sector targeting, and
performance reporting, and supported repricing actions that increased gross margin by 8%

• Generated over AED 17M in annual revenue by managing and growing a high-profile portfolio that included
Citibank, P&G, Barclays, and Majid Al Futtaim.
• Achieved full annual sales targets in 2020 despite severe market contractions caused by the COVID-19
pandemic, demonstrating resilience and adaptability under pressure.
• Maintained 100% client retention by acting as a trusted advisor, delivering operational insights that secured
multi-year renewals and generated internal referrals that opened new business with other departments and
regional offices.
• Led digital transformation discussions for key B2B clients by mapping document flows, diagnosing operational
delays, and recommending solutions such as digital archiving, scanning, indexing, workflow automation, and
cloud-based retrieval to improve accuracy, retrieval time, and ensure compliance.
• Grew key accounts by 30% through consultative analysis of storage, approval processes, and cross
department communication, enabling targeted upselling based on real operational inefficiencies.