Mohamed Bakr

• spearheading the financial agenda for the Frozen Solutions Business across the GCC, covering both Protein and Non-Protein
portfolios.
• Established and launched advanced financial tools to support category consolidation and performance tracking.
• Played a pivotal role in shaping and executing the business strategy, including:
◦ Revamping Revenue Growth Management (RGM) and market penetration strategies.
◦ Redesigning procurement and sourcing strategies to enhance cost efficiency.
◦ Aligning organizational structure and talent with growth objectives.
◦ Strengthening long-term partnerships with key customers and distributors.
◦ Optimizing the supply chain network to support scalable business growth.
• Delivered actionable insights and strategic recommendations to support both short-term performance and long-term growth
plans.
• Implemented a robust risk management framework to safeguard business continuity and resilience.
• Led the transformation of the Sales & Operations Planning (S&OP) process, enhancing cross-functional collaboration and
decision-making.
• Championed ERP, Power BI, and business automation initiatives, integrating AI-driven tools into the core financial strategy.

• Led the end-to-end financial planning cycle, including annual budgeting, quarterly forecasting, and long-range strategic
planning, ensuring alignment with corporate objectives.
• Delivered insightful financial analysis and performance reporting to executive leadership, enabling data-driven decision
making and proactive course correction.
• Developed and implemented key performance indicators (KPIs) and dashboards to monitor business performance across
functions and geographies.
• Partnered with business unit leaders to evaluate investment opportunities, assess ROI, and support strategic initiatives with
robust financial modeling.
◦ Explored and restructured the Route-to-Market (RTM) strategy for the Grocery and Impulse business in Saudi
Arabia, enhancing market reach and operational efficiency.
• Streamlined planning processes through automation and system enhancements (e.g., ERP, Power BI, EPM), improving
accuracy and reducing cycle times.
• Conducted variance analysis and scenario planning to assess financial risks and opportunities, supporting agile business
responses.
• Built and led a high-performing FP&A team, fostering a culture of analytical rigor, collaboration, and continuous
improvement.
• Ensuring compliance with internal controls, corporate policies, and external regulatory requirements in all financial planning
activities.

• Business partnering in all the finance issues.
• Provide insight and recommendations to both short-term and long-term growth plan of organization.
• Identify, acquire and implement systems and software to provide critical financial and operational information.
Evaluate departments and make suggestions for automating processes and increasing working efficiency.
• Implement policies, procedures and processes as deemed appropriate by senior leadership team.
• Managing the financial reporting for the categories, this includes monthly financial reporting, budgeting, S&OP
forecasting, 5-year financial plans and all statutory financial reporting.
• Business Reviews Presentation of financial results and insights to the Division.
• Building strategic Dashboard that monitor all financial aspects.
• Play a key role in the formulation of the business strategy.
• Managing and overseeing the taxation affairs of the organization and liaising with the external tax firm for consulting
advice.
• Managing and overseeing the cash flow and ensuring it has the appropriate treasury controls.
• Managing the External Auditor relationship and ensuring the organization complying with accounting standards.
• Overseeing Accounts Payable, Accounts Receivable, Tax, Treasury, Payroll, Financial and Management Accounting
functions.
• Risk Management to ensure the business has a solid risk framework in place.
• Overseeing commercial decision making from tender analysis, margin analysis, pricing analysis etc.
• Advising and implementing best practice methods to increase revenue and costs optimization
• Advising on market changes and providing strategic financial recommendations to the Leadership Team.

• Initiate and update all policies across all Functions (HR policies- Credit policy -procurement policy, inventory policy
, etc …)
• Control procedures and Participate in preparation of DOA
• Cash management
• NWC Optimization
• Working closely with 2 out of BIG 4 auditing firms

Accomplishments:
Technology transformation
• Leading a unification Project with IBM to standardize all the processes and COA across americana (Pre -ERP
Implementation)
• ERP Phase II implementation (Full integration) withing 6 Months.
• MicroStrategy rollout.
• Hyperion project phase 1, 2 .
Organization healthy transformation
$50M Saving project (Mars &CO )
◦ Kicking off Scanning the organization to deliver $50M saving with support of Mars&CO THROUGH
◦ Deep dive organization restructure across all functions (Right Size organization)
◦ 26 Operational/Commercial projects to driver the company strategy toward increase the efficiency,
profitability, Cost optimization, Cashflow Optimization, and inventory management .
Working with Accenture Consultancy with many Projects
◦ Finance team restructure RSO reaches 200 employee Downsizing and increase the efficiency by +30%
higher than pre restructure
Brand strategy working with Boston consultancy Group (BCG)
◦ Leading a 5 years brand strategy with international consultancy and Marketing /Commercial team lead to
booming in the brand turnover within a year
Established a separate FP&A Team with very high quality to Support the Company strategy