Mohamed Hanafy

▸ AI-Powered Productivity & Automation: Deployed AI-assisted Python scripts to automate listing compliance
checks, regulatory parsing, and workflow reporting — replacing processes that previously required 2+ days of
manual work per week and directly eliminating 500, 000 AED in DLD regulatory fines while boosting supply
compliance by 20%.
▸ Client Renewal & Retention Analytics: Developed data-driven client renewal narratives and applied rigorous
hypothesis testing frameworks to identify renewal risk and opportunity signals, driving a 10% increase in B2B
renewal rates and strengthening commercial relationships with key agency partners.
▸ Market Share & Supply Strategy: Grew Property Finders share of exclusive property listings by 7% through data
driven supply gap analysis, targeted agent engagement metrics, and competitive market intelligence reporting
delivered to commercial and product leadership.
▸ Executive & Investor Strategy: Partnered directly with C-level leadership and tier-1 global investors (Permira,
Blackstone, General Atlantic, Mubadala, BECO Capital) to deliver advanced ROI analysis and data-driven narratives
guiding company-wide growth initiatives and strategic decision-making.
▸ Crisis Management & Real-Time BI: Engineered a real-time automated business summary dashboard in Tableau
and SQL for executive leadership during regional geopolitical instability (Iran-UAE conflict), providing critical market
visibility that shaped commercial strategy under uncertainty.
▸ Revenue & Monetization: Designed and tracked a promoted-listings monetization strategy — modeling user
behavior and pricing elasticity to drive a 15% increase in revenue per listing and accelerate paid feature adoption
across the agent base.
▸ Cost Reduction via Process Automation: Mapped cross-functional workflows, identified critical product
bottlenecks, and delivered AI-assisted automations that saved 1 million AED per month in operational costs across
multiple business units.
▸ Data Governance & SQL Modeling: Developed advanced SQL scoring models and established strict governance
frameworks with Data Engineering, reducing ad-hoc data requests by 25% and scaling query performance for
datasets growing at 3x monthly volume.
▸ Platform Health & Anomaly Detection: Designed and implemented anomaly detection protocols using SQL and
Python to surface fake and non-compliant listings, reducing fraudulent inventory by 15% and driving a measurable
improvement in global consumer NPS.
▸ CX Data Architecture & Staffing Models: Overhauled Customer Experience data infrastructure — built dynamic
staffing forecasting models that reduced overstaffing variance by 20%, automated 17% of all inbound support
inquiries, and improved SLA adherence from 75% to 95%.
▸ Cross-Functional Collaboration & Stakeholder Management: Served as the go-to analytics partner for
Commercial, Product, and Operations teams — regularly consulted by senior stakeholders for reporting, decision
support, and data-driven strategy, while collaborating with Engineering on ETL pipeline debugging and root cause
analysis that measurably reduced listing publishing error rates.

▸ Revenue Leakage Recovery: Executed deep-dive SQL and Python anomaly detection investigations that
uncovered EGP 3 million in revenue leakage — delivered a structured recovery roadmap to senior leadership with
full root cause analysis.
▸ AI-Assisted Workflow Automation: Engineered a full LMS reporting suite from scratch using Python and Google
Apps Script, automating manual tracking workflows and saving the business 16+ hours (2+ days) of manual labor
per week — a direct application of AI-assisted productivity to scale operational output.
▸ Business Intelligence & Self-Service Analytics: Built interactive operational dashboards for Vendor Ops and
Customer Ops teams, reducing stakeholder time-to-insight by 40% and enabling data-driven decision-making that
contributed to a 15% increase in global CSAT scores.
▸ Digital Transformation & Automation: Led the 5-month technical setup of the Zendesk product ecosystem
including workflow configuration and reporting architecture, and deployed WhatsApp chatbot automations that
streamlined core ticketing workflows and reduced manual agent handling.