Waheeda Khatoon

• Managing a $24 million revenue portfolio, overseeing end-to-end sales operations, including forecasting, target setting, and performance
analysis.
• Successfully developing and executing sales strategies across a 21-person sales team, resulting in consistent revenue growth and enhanced
customer satisfaction.
• Directing upselling and cross-selling initiatives, increasing average transaction value and improving the overall sales-to-target ratio.
• Achieving a 70% written rate and 39% delivered rate, contributing significantly to Bramptons growth into a $24M month location.
• Leading and coaching a high-performing sales team, fostering a results-driven culture through regular training, mentorship, and performance
reviews.
• Implementing structured processes for client follow-up, helping sales staff build and maintain long-term relationships with their clientele.
• Conducting weekly team meetings to analyze KPIs, adjust strategies, and ensure alignment with sales goals.
• Establishing and implementing customer service strategies that reduced the cancellation rate to an all-time low of 5%, while significantly
increasing customer satisfaction and retention.
• Working directly with dissatisfied clients to resolve issues quickly and maintain trust in the brand.
• Collaborating with senior leadership to create detailed weekly and monthly sales reports, targets, and sales forecasts—driving consistent
week-over-week performance improvements.
• Utilizing POS and MMHF systems for real-time performance monitoring and to optimize operational efficiency.
• Managing warehouse inventory and coordinated inter-store transfers, resulting in a 15% improvement in on-time deliveries.
• Liaising with home office buyers to resolve delayed POs, reducing order lag time by up to 30%.
• Maintaining weekly communication with 5-7 buyers, ensuring readiness for 20+ new product launches monthly.
• Processing bi-weekly payroll for 21 employees with 100% accuracy and on-time delivery.
• Creating and maintaining efficient staff schedules, improving coverage and reducing conflicts by 20%.
• Launching and managing monthly sales promotions, leading to a 10-12% boost in revenue.
• Setting clear individual and team targets, maintaining a 90%+ achievement rate across the team.
• Initiating bi-weekly contests that increased employee engagement and drove up promotional sales by up to 18%.
• Analyzing underperforming products and implemented targeted in-store marketing strategies, lifting sales by 25% on key SKUs.

• Continuously built and developed talent through effective coaching, effective on-going recruitment, and awareness of talent gaps in the
company
• Provided direction, advice, and guidance to team members on day-to-day key activities, reviewed performance, provided feedback, trains, and
provides resources to answer questions to discuss best practices
• Responsible for managing company targets, forecast variances, and seasonal fluctuations and ensuring execution of established corporate plans
• Handled accounts and invoices daily, with a strong understanding of accounts receivable and accounts payable management
• Handled all stakeholder needs by ensuring that recommendations were provided to meet their needs
• Organized all client booking, and managed the internal and external hiring process by conducting interviews