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Mustafa Mandalawi, Sales Manager / Business Development Manager

Mustafa Mandalawi

Sales Manager / Business Development Manager·Dkhoon Emirates

Iraq

Bachelor's degree, Health Sciences

Work experience

Total years of experience: 11 years, 11 months

Sales Manager / Business Development Manager

January 2025 - January 2026

Dkhoon Emirates

Baghdad, Iraq

January 2025 - January 2026

• 860% Revenue Growth: Scaled monthly sales volume from IQD 50M to
IQD 480M within 12 months as a founding team member.
• Network Architecture: Built a comprehensive wholesale and retail
distribution framework from scratch, successfully launching 160+ active
points of sale across physical and digital channels.
• Market Penetration: Accelerated B2B client acquisition from an initial 15
accounts to 160+ active partners within a single year.
• Operational Excellence: Applied structured project management
methodologies to optimize supply chain pipelines and secure consistent
product availability.
• Strategic Alliances: Cultivated long-term corporate relationships with key
market stakeholders to sustain high-velocity revenue streams.

Company industry:
Perfume & Cosmetics
Job role:
Sales

Brand Supervisor –Mario Badescu

January 2024 - January 2025

Wahat Al Jamal Co.

Baghdad, Iraq

January 2024 - January 2025

• Rapid Retail Rollout: Directed the strategic deployment of 28 retail points
of sale featuring custom-branded stands within 5 months of market entry.
• Go-To-Market Strategy: Orchestrated the national launch and positioning
framework for Mario Badescu across the Iraqi beauty sector.
• Brand Compliance: Supervised regional distributor and sub-retailer
operations to maintain absolute alignment with international brand
presentation standards.
• Field Analytics: Evaluated ongoing field sales data to identify untapped
territory growth opportunities and optimize resource allocation.

Company industry:
Perfume & Cosmetics

Sales Manager

January 2021 - April 2024

City of Beauty

Baghdad, Iraq

January 2021 - April 2024


Account Acquisition: Onboarded 90+ new wholesale clients, retail
storefronts, and e-commerce platforms into the active distribution
network.
• Multi-Branch Leadership: Directed large-scale regional operations,
implementing robust team accountability frameworks and standardized
performance tracking.

Workforce Upskilling: Designed and executed comprehensive training
programs focusing on advanced B2B sales tactics, product alignment, and
customer retention.
• Inventory Optimization: Developed demand-driven procurement models
that significantly mitigated overstock risks while aligning with market
velocity.

Company industry:
FMCG
Job role:
Sales

Sales Consultant

June 2021 - January 2022

OpenSooq

Baghdad, Iraq

June 2021 - January 2022

• B2B Onboarding: Secured and managed high-value SME accounts by
engineering tailored digital advertising and growth-focused marketing
solutions.
• Performance Analysis: Conducted detailed client needs assessments to
deliver high-ROI campaign structures with measurable conversion
metrics.

Company industry:
Internet & E-commerce
Job role:
Sales

Visual Marketing Officer / Sales Representative

March 2019 - March 2021

Wahat Al Jamal Co.

Baghdad, Iraq Hybrid

March 2019 - March 2021

• Commercial Design Integration: Synthesized graphic design principles
with tactical sales execution to elevate brand visibility and aesthetic
impact at points of sale.
• Sell-Through Maximization: Executed targeted visual merchandising
strategies that enhanced consumer engagement and accelerated retail
sell-through performance.

Company industry:
Perfume & Cosmetics

Sales &Distribution Roles

March 2014 - February 2019

Beirut Erbil Co. & Al-Sada Co.

Baghdad, Iraq

March 2014 - February 2019

Gained foundational experience in territory management, FMCG
distribution networks, high-volume wholesale execution, and field sales
operations.

Company industry:
FMCG

Education

University of the People

January 2030

January 2030

Bachelor's degree, Health Sciences

United States

University of the People

January 2024

January 2024

Bachelor's degree, Business Administration

United States

Institute of Fine Arts

January 2018

January 2018

Bachelor's degree, Graphic Design

Iraq

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
SUPPLY CHAIN
Intermediate
SUPPLY CHAIN
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
WHOLESALING
Intermediate
WHOLESALING
Intermediate
COMPUTER NETWORKS
Intermediate
COMPUTER NETWORKS
Intermediate
DATA ENTRY
Intermediate
DATA ENTRY
Intermediate
DATA MODELING
Intermediate
DATA MODELING
Intermediate
INTERNATIONAL BUSINESS
Intermediate
INTERNATIONAL BUSINESS
Intermediate
MARKET PENETRATION
Intermediate
MARKET PENETRATION
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SOFTWARE DEVELOPMENT
Intermediate
SOFTWARE DEVELOPMENT
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
EF SET English Certificate (B2 Upper Intermediate)
Google Data Analytics Professional Certificate
CRM Administration Certification
Project Management Certificate
Lean Six Sigma Green Belt