Mustafa Mandalawi

• 860% Revenue Growth: Scaled monthly sales volume from IQD 50M to
IQD 480M within 12 months as a founding team member.
• Network Architecture: Built a comprehensive wholesale and retail
distribution framework from scratch, successfully launching 160+ active
points of sale across physical and digital channels.
• Market Penetration: Accelerated B2B client acquisition from an initial 15
accounts to 160+ active partners within a single year.
• Operational Excellence: Applied structured project management
methodologies to optimize supply chain pipelines and secure consistent
product availability.
• Strategic Alliances: Cultivated long-term corporate relationships with key
market stakeholders to sustain high-velocity revenue streams.

• Rapid Retail Rollout: Directed the strategic deployment of 28 retail points
of sale featuring custom-branded stands within 5 months of market entry.
• Go-To-Market Strategy: Orchestrated the national launch and positioning
framework for Mario Badescu across the Iraqi beauty sector.
• Brand Compliance: Supervised regional distributor and sub-retailer
operations to maintain absolute alignment with international brand
presentation standards.
• Field Analytics: Evaluated ongoing field sales data to identify untapped
territory growth opportunities and optimize resource allocation.

•
Account Acquisition: Onboarded 90+ new wholesale clients, retail
storefronts, and e-commerce platforms into the active distribution
network.
• Multi-Branch Leadership: Directed large-scale regional operations,
implementing robust team accountability frameworks and standardized
performance tracking.
•
Workforce Upskilling: Designed and executed comprehensive training
programs focusing on advanced B2B sales tactics, product alignment, and
customer retention.
• Inventory Optimization: Developed demand-driven procurement models
that significantly mitigated overstock risks while aligning with market
velocity.

• B2B Onboarding: Secured and managed high-value SME accounts by
engineering tailored digital advertising and growth-focused marketing
solutions.
• Performance Analysis: Conducted detailed client needs assessments to
deliver high-ROI campaign structures with measurable conversion
metrics.

• Commercial Design Integration: Synthesized graphic design principles
with tactical sales execution to elevate brand visibility and aesthetic
impact at points of sale.
• Sell-Through Maximization: Executed targeted visual merchandising
strategies that enhanced consumer engagement and accelerated retail
sell-through performance.

Gained foundational experience in territory management, FMCG
distribution networks, high-volume wholesale execution, and field sales
operations.