Harsimar Singh

• Partnered directly with founders to validate go-to-market direction through user interviews, high-intent outreach, growth research, and
community conversations.
• Designed a contributor program and intake flow to organize creators, researchers, and qualified prospects into a clearer acquisition
and engagement pipeline.
• Translated outreach conversations into practical recommendations on audience segments, messaging, content angles, and
community-led acquisition strategy.

• Partnered with the COO and CMO in weekly planning sessions to align content, campaigns, product launches, growth experiments,
and community feedback with business priorities.
• Designed and launched an ambassador program from scratch to create a scalable channel for awareness, regional engagement,
product education, and community ownership.
• Reviewed 700+ applications and interviewed candidates, converting broad community interest into a vetted contributor pipeline with
structured onboarding and expectations.
• Built the program operating system: recruitment flow, documentation, training materials, KPI framework, performance reviews,
leaderboards, and incentive structure.
• Developed regional content plans that translated roadmap updates, product launches, education themes, and community insights into
repeatable campaign briefs.
• Established a feedback loop with the product team by collecting recurring user questions, onboarding friction, feature requests, and
community insights for prioritization.
• Benchmarked competitor programs and GTM approaches to improve positioning, campaign formats, contributor quality, and
community engagement strategy.

• Improved onboarding and product education across Discord and Telegram by clarifying user questions, surfacing recurring support
themes, and simplifying communication paths.
• Collected product feedback and community insights to help internal teams understand user confusion, onboarding gaps, and
documentation needs.

• Built and operated a regional ambassador program across 10+ countries to expand awareness, localize messaging, and strengthen
community-led acquisition before launch.
• Coordinated 20+ ambassadors across onboarding, campaign planning, localized content, performance tracking, and community
engagement workflows.
• Sourced and evaluated creators and partners, negotiated pricing, and planned campaigns around education, brand awareness, user
acquisition, and launch readiness.
• Optimized regional campaigns using engagement quality, retention signals, creator fit, and community feedback to improve execution
and reduce low-quality activity.