Manager E-Commerce
Metro Pakistan Pvt Ltd
Total years of experience :15 years, 7 Months
• Develop & execute operational delivery strategy, routes planning, and implantation of dark store operations activities to streamline the customer order at night.
• Plan and execute overall business strategy including sales objectives with team leads for every month plus quarterly and annual business plans.
• Provide in-depth analysis of sales data with focus on KPIs (conversion, average order size) and ways to improve through proposed promotions
• Be the liaison and main point of contact with fulfilment partners regarding inventory management, customer service and store plans
• Liaison with marketing to merchandise products across the site by producing collections, categories, and landing pages
• Identify new areas of E-Commerce opportunity and stay abreast of market and consumer trends
• Plan budget financials for the year and work closely with relevant stake holders to device pricing strategy & promotional campaigns
• Ensuring active order management and stock keeping with each customer to ensure swift E-Commerce operations.
• Responsible for managing Store’s E-commerce sales strategy, channel development, management, and operations.
• Sales forecast, EBIT, P&L of online business of Metro Cash n Carry Pakistan
• Fleet Management, Fueling of vehicles, 3P Logistics, optimization of delivery costs and operations expenses.
• Achieve operational & financial KPIs by adhering to operational excellence and optimization of cost to serve.
• Survey delivery inputs, monitor, and market to know what Competitors are doing to allow METRO to react and to adapt its strategy.
• Looking Operations activities of Gift delivery Business and COD.
• Delivery Management, Routes, Area wise load distribution.
• Warehousing, Inventory Management,
• Vendor Management, Keep an eye on Inventory, distribution to other stations.
• Distribution/Dispatch of Inventory to Network Operations.
• Fleet Management, Maintenance, Fuels.
• Operations Audit/Performance Checks.
• Area wise routes creation/Routes Allocation as per Rider’s placement.
• Operational Activities of Karachi and Hyderabad Regions.
• Shipments Movements/Forwarding/De Briefing of Riders/Couriers.
• Bank Alfalah Account Verification project in Karachi with 55 Couriers.
• Jazz/Warid/Ufone/Telenor SIMS delivery project of Karachi.
• Biometric/Activation of Cellular SIMs booked by online through Websites.
• Door to Door Delivery project of 4G SIM Activation by Couriers.
• Supply Chain/Fleet operations.
• Crafting and negotiating business proposals and contracts to draw in more revenue from customers through securing maximum marketing visibilities and optimum commercial discounts
• Building and maintaining strong relationship with customers, suppliers and vendors.
• Identify and execute Co-Branding options with various renowned vendors across Pakistan and launch special packages for various events.
• Attendance, Payments, Expenses and salaries of Staff.
• Hiring/training of couriers/delivery man/Service delivery officers.
• COD Parcels movement, payment disbursement, Billing, Collection.
• Ability to manage operations within budgetary constraints.
• Manage operational Expenses and Budgets.
• Project Feasibility reports before starting the projects.
• Partnering with marketing and digital marketing teams for the execution marketing campaigns.
• Creation of Routes, Route Management, Delivery excellence,
• Hiring, Training of Delivery Riders.
• Keep stock of all items keep an eye on Inventory, its allocation, distribution etc.
• Procurement, Supply chain of Items, Vendor Management.
• Keep Record of all items dispatched to different station/branches.
• Monitor countrywide inventory items as per demand and allocation, dispatch.
• Plan and execute campaigns Operations, Deliveries for all events related to the brand.
• Identify and execute Co-Branding options with various renowned vendors across Pakistan and launch special packages for various events
• Media Planning for the Brand
• Plan and execute Brand Promotions.
• Ensuring timely execution for all orders received from customers and management of monthly forecast of stocks.
• Feasibility of the Expressions Gift Delivery Business and P&L reports for Management View.
• Line hauls Management, Aviation’s Operations Management of OCS with Shaheen Air & Air Blue.
• Maintains human resource staff by recruiting, selecting, orienting, and training employees
• Maintains human resource staff job results by counselling and disciplining employees, planning, monitoring, and appraising job results.
• Worked as Claims settlement Executive in POR Committee of OCS Pakistan.
• Customer compliance.
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Human Resource, Airline Operations, Marketing, Air Ticketing, Accounts and Finance
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Medical [Grade B]