Head of Marketing & CRM
MWG Food - Rock House Sliders
مجموع سنوات الخبرة :10 years, 11 أشهر
• Setting up marketing department and team building through hiring and developing required marketing & creative staff.
• Leading new team to create and develop brand identities for locally owned brands and mother companies.
• Developing marketing vision and producing annual and long term marketing plans and budgets for all business subsidiaries through a 360 marketing strategy.
• Analysing sales reports and drawing action plans accordingly.
• Leading team in brainstorming sessions to help formulate disruptive branding and tactical initiatives/strategies and further develop brand visions.
• Working with creative team on creating and managing monthly social media content according to planned strategy.
• Building, maintaining and strengthening relationships with media agencies.
• Aiding marketing team in choosing most appropriate media channels for maximum reach.
• Planning and supervising marketing and launch events.
• Working closely with Digital Marketing Manager to set marketing goals and measure ROI on digital marketing activities.
• Working closely with operational heads to ensure that marketing department caters to required business needs and goals.
• Measuring effectiveness of marketing campaigns and analysing campaign results to help enhance future marketing initiatives.
• Working closely with R&D on menu engineering, launch of new products, pricing and improving existing products.
• Running frequent customer surveys to collect feedback on new products pre-launch to help develop product.
• Running customer service surveys to measure brand performance.
• Setting a CRM strategy to include complaints management, loyalty program, referral system and customer LTV (life-time value) based on customer journey mapping.
• Creating daily, monthly and annual reports on CRM including breakdown of complaints, outlet performance, CRM department performance, customer retention and customer acquisition.
• Creating incentive plans for CRM agents including number of calls taken, sales volume, up-selling and job competencies.
• Carrying out market research and drawing data to aid with tactical planning and pricing strategies.
• Formulating training and team development plan to further enhance departmental productivity.
• Placing a brand audit checklist for all branches to adhere to.
• Measuring ROI of marketing activities based on SSL (same store sales).
Marketing Manager for Jaguar, Bentley, Bugatti and London Taxi.
(Al Zayani is the official dealer for Ferrari, Maserati, Bentley, Jaguar, Tata, Daihatsu and London Taxi in Kuwait.)
• Managed all brand specific marketing activities for Bentley, Bugatti, Jaguar and London Taxi.
• Formulated and implemented annual marketing plans and budgets for respective brands on both branding and tactical levels.
• Set annual and five-year plans for brands and took part in setting overall company strategy in collaboration with Automotives Director for sales, marketing and finance.
• Analyzed monthly sales reports and drew action plans accordingly.
• Brainstormed and engaged with sales team to cater to their needs and formulate tactical offers that would help generate traffic.
• Audited and ensured manufacturer standards were met for respective brands.
• Planned, implemented and supervised product launches and social events.
• Maintained and strengthened regular and digital media relationships with company and regulated positive media coverage/PR of company products.
• Chose most appropriate media channels (regular and digital) for maximum reach.
• Innovated new creative marketing strategies to further help communicate brand messages to current and prospect customers.
• Focused on third party endorsement and positive testimonials of respective brands for new customer acquisition.
• Strengthened customer loyalty through CRM development.
• Planned and implemented after-sales and used-cars annual marketing plans.
• Drew feedback from clients on service and product satisfaction and addressed any concerns.
• Worked with call centre to measure and evaluate campaign effectiveness.
• Carried out market research and drew data to help with pricing strategy.
• Ensured showroom setup is compatible with brand CI requirements.
• Formulated and planned direct and indirect marketing strategies for company services.
• Developed and implemented marketing strategies and plans in line with company objectives.
• Identified new potential market niches and targeting them in order to expand company’s portfolio.
• Managed and updated marketing material for use by marketing department.
• Supervised and guided marketing executives and ensured individual targets are met.
• Directed main accounts for clients including Hyundai, JAC, Geely, Motorola, Barwa Real Estate, Joly Optics, Faragello, Masrway Foods, and more. Worked on accounts including Nissan, Infiniti, Renault and Citroen in Kuwait.
• Landed new accounts successfully to expand and develop agency’s client database.
• Planned and evaluated marketing and advertising strategies to serve and establish highest business benefit for clients.
• Developed and formulated annual marketing strategies for agency clients’ products.
• Planned and implemented new product launch campaigns and events for agency clients.
• Initiated innovative marketing ideas to increase market share of clients and publicize their business motto, while providing consultations on best methods to generate their sales.
• Supervised productivity of account managers and maintained strong agency-clientele relationship.
• Developed and supervised creative department and account department relationship while ensuring quality control of material delivered to clients with respect to agency image.