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Aaditya Sriram, Business Head - AI & Emerging Technologies

Aaditya Sriram

Business Head - AI & Emerging Technologies·DIGIENT TECHNOLOGIES

India

Master's degree, Business And Marketing

Work experience

Total years of experience: 2 years, 10 months

Business Head - AI & Emerging Technologies

November 2025 - December 2025

DIGIENT TECHNOLOGIES

Chennai, India

November 2025 - December 2025

• Led market research through 10+ in-depth interviews and 3 FGDs, identifying top 3 function-specific AI workflows
• Defined the product by narrowing 15+ problem statements into a single ICP-led Agentic AI platform using RICE score
• Built end-to-end pricing structure, unit economics, and Y1 revenue projections, securing C-Suite approval for MVP
• Led 8-member cross-functional team (tech, product, marketing, design), owning roadmap, timelines, and execution planning

Company industry:
IT Services

Co-Founder & Marketing Director

January 2024 - January 2024

THE VIRAL BAZAAR

Gurgaon, India

January 2024 - January 2024

• Built a dropshipping business generating over INR 3.5 Lakhs in revenue in 30 days through B2B and B2C sales
• Owned end-to-end B2C marketing funnel, creatives, landing pages, & conversion strategy to reduce CAC by 25%
• Implemented cost plus & competitor pricing strategies to maintain 40-60% gross margin for all high margin products
• Defined GTM plan covering STP analysis, AARRR map, KPIs, and promo roadmaps to structure acquisition, and activation

Company industry:
Arts & Crafts Supplies

Co-Founder & CBO

January 2023 - January 2024

GAMERMATIC PVT LTD

Mumbai, India

January 2023 - January 2024

• Led 8-member team to MVP by restructuring build scope and workflows, accelerating delivery timeline by 25%
• Utilised Cloud Tech using AWS servers (EC2 instances) to eliminate cost & setup entry barriers for Live-Streamers
• Attained a $1.7M valuation by spearheading investor pitches with VC firms such as 100xVc and Chrys Capital
• Secured three high-profile live broadcast projects using cross-networking with Hungama TVs esports division
• Co-led Sports Ministry backed live stream event, driving 40% engagement growth via regional-language content
• Identified product trends and defined 16 microservices roadmap, enabling scalability for live-streaming platform growth

Company industry:
Software Development

Head Operations

June 2021 - April 2023

CALYX GAMING FZ LLC

Dubai, United Arab Emirates

June 2021 - April 2023

• Promoted to Head of Operations within 11 months for exceptional client feedback from international clients
• Boosted profits by 300% net margin through the implementation of cost-cutting and influencer negotiation strategies
• Developed trend-based GTM strategies for European clients expanding into Indian region, delivering $200K+ revenue
• Utilised consumer research to develop go-to-market strategies for European clients to enter the Indian Esports market

Stakeholder &Relationships Management
• Executed influencer campaigns with 10.2M+ audience, driving brand engagement and campaign traction for clients
• Collaborated with Riot Games to design grassroot Valorant league tournaments for 3, 000+ players in the MENA region
• Single-handedly consulted media clients on a $2.3M, 6-month content strategy with influencer-led shows & activities
• Restored 70% viewer engagement during broadcast glitches by activating influencer promo, safeguarding clients trust

Operations &Project Management
• Exceeded client platform traffic goals by 87% using organic marketing & retained the client for three additional projects
• Led VRL MENAs live observer unit in Riyadh for 8000+ attendees, collaborating with the Saudi Arabian government
• Led a 9-member cross-functional team, delivering 6 esports projects 15% ahead of schedule, reaching 100K+ viewers

Company industry:
Broadcast Media Production

Education

THE MASTERS' UNION

October 2025

October 2025

Master's degree, Business And Marketing

India

SRI RAMASWAMY MEMORIAL INSTITUTE OF SCIENCE AND TECHNOLOGY

May 2021

May 2021

Bachelor's degree, Information Technology Engineering

India

INDIA INTERNATIONAL SCHOOL

January 2017

January 2017

High school or equivalent, Computer Science

United Arab Emirates

Skills

BUSINESS MODEL INNOVATION
Intermediate
BUSINESS MODEL INNOVATION
Intermediate
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
ECONOMICS
Intermediate
ECONOMICS
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PRICING STRATEGIES
Intermediate
PRICING STRATEGIES
Intermediate
PRODUCT STRATEGY
Intermediate
PRODUCT STRATEGY
Intermediate