Aamir Al-Ghamdi

• Analysing current business goals and direction and ensuring that practices align with the client’s objectives. Making suggestions to improve practices and adjust the goals and mission to increase performance and market share.
• Responsible for monitoring market trends to help the client adjust to changing conditions that affect goals and production. Identifying key markets in which a client should be involved and help them adjust to be successful in market changes.
• Travel with client across the world in search for the right company/partner/brand to help introduce the business / services into the Saudi market.
• Help launch said businesses / services by handling the project from inception to launch. Working with legal, financial, procurement, sales and marketing teams to ensure seamless execution of the partnership.
Key Achievements
• Created, produced, managed and executed a kingdom-wide marketing activation for STC during the World Cup in 2014.
• Advised, counseled and consulted a dairy company in KSA and helped achieve a growth in market share after nearly a decade of non-growth
• Launched Martini 0.0 Prosecco, the no. 1 Italian wine brand in the world to the Saudi market, was involved from the inception of the idea until the launch.

• Strategically managing and developing client services, business development and operations across multi-site operations in Riyadh and Dammam, for a leading Below-the-Line (BTL) activation agency
• Developing top-performing client service support teams, ensuring they have the tools to perform their roles effectively and providing training to aid professional development
• Delivering engaging pitches and presentations to key decision makers and securing valuable new business
• Collaborating with cross-functional teams and partners to ensure an integrated approach to service delivery
• Providing strategic input at Board meetings as a core member of the senior management team


Key Achievements
• Optimising internal systems and processes to improve workflow and efficiency levels, including the introduction of brand management, research and analysis software
• Establishing partnerships with contractors across the Gulf and significantly increasing geographical scope

As marketing and business development director, it was my duty and responsibility to increase the company's portfolio of new products, as well as see to it that existing products are realising their potential in the market, either by increasing distribution, or by increasing awareness.

Working closely with the sales and logisitics team, I managed to increase existing sales by 15% and introduce three new brands into the Saudi market.

Some responsibilities were:
1) Tracking sales by location, outlet, and salesman
2) Increase brand awareness through various marketing activities
3) Follow up on all inquiries related to the brand
4) Organise market visits periodically with both senior management as well as suppliers.
5) Research new channels of sales.
6) Visit international exhibitions to introduce new brands.

As well as my previous responsibilities outlined in my previous position with the company as can be seen below.

As the account manager, I was responsible for managing the clients needs in terms of PR. I was the middleman to and from the agency and the client. Part of my role was:

To create, maintain and execute PR strategies for the client.
Maintain and update all media relations.
Advise client on any corporate or internal communications needed.
Manage junior team and delegate work to different members of the team.
Staff interviews and create a debrief report as well as a Q&A document before the interviews.
Maintain press office in all events and exhibitions.

As an Account Manager I have full responsibility of a portfolio of clients and a team of client servicing. I am in charge of growing the client portfolio revenue and developing skills and expertise within the team.

Some of my responsibilities are:
•Grow the client portfolio revenues to reach GP goals
•Grow the top clients GP to exceed client growth expectations
•Coach and lead the team
•Thoroughly understand the fundamentals of the client’s business
•Manage and influence senior-level client contacts and maintain positive working relationships
•Advise on all aspects of the online marketing mix and their deployment to achieve a clients business objectives
•Thoroughly understand the fundamentals of performance-based marketing
•Have a profound knowledge about on and offline marketing and branding theories

Responsible for over 12 different brands and over 700 SKUs.

Heading the marketing department
Marketing Plan
Marketing Strategies
Consumer Promotions
Trade Promotions
Business Development
New Product Launching
Attending Intnernational Exhibitions
Introducing New Products To The Saudi Market
Competitor Analysis
Budget Allocation
Team Building
Training
Sales Forecasting
Sales Analysis

Involved in the management of a number of international beverages (Evian, Twinings, Lavazza etc).
Competitor Analysis,
Sales Forecasting,
Budget Allocation,
Shelf Positioning,
Increase Distribution,
Meeting targets that are set by international suppliers
Team Building,
Communicating objectives to different agencies to help with promotions. Organising Trade Promotions,
Consumer Promotions and
HoReCa Promotions (Hotels Resturants & Cafe's).

 Analysing two different geographical marketing locations, (China and India).
 Working as a team to create new ideas for the automation of the workflow.
 Responsible for the marketing of crude oil in the two geographical locations.