Sales Manager
Farzana Trading
مجموع سنوات الخبرة :24 years, 0 أشهر
• Reporting to the General Manager/ Categories Manager.
• Assisting the Supply chain for all the imports of frozen poultry, meat and frozen vegetables from all around the world mainly USA, Brazil, Argentina, Ukraine, Belgium and India(Chicken Grillers, Chicken parts, Frozen beef, Frozen mutton and offal’s Australian, Frozen vegetables, Indian Beef, Frozen fruits)
• Generating new opportunities for the organization and map potential customers and generate leads for the organization.
• Work with all personnel and outside contacts to satisfy clients and achieve company goals.
• Managing all major accounts wholesale, retail, Horeca, Ship handling, and catering companies’.
• Introducing new products for the market as per the market requirements.
• Having coordination with the logistics department for prompt deliveries, with import department for tracking up the arrivals of shipment on day to day basis.
• Keeping record for imports and booking of products to keep the supply chain smooth and avoid out of stock position.
• Active participation in New Product Launching & Development, handling of price-related issues (Increase & Decrease).
• Market visits to find out market gaps, evaluate the numerical distribution.
• Tracking competitor’s moments, trends & Strategies.
• Monitoring on market outstanding & maintaining as per policies of the Finance Department.
Reporting to the Sales Manager, and responsible for submission of periodic report & KPI's.Working as a Sales Supervisor in Dubai. Handling business of 10.8 Million annually with desirable growth. With a sales force of 10 members and monitoring B, C class, and Whole Sale customers. Listing new products within existing accounts. Negotiation with customers for a sales agreement, shelf rent & promotion. Ensure all sales agreements within the assigned budget. Issue & present briefing document for all promotions to salesforce. To ensure all listing products in assigned outlets are available. Monitoring salesmen presales and merchandisers. Conduct regular performance reviews of the sales force and suggest corrective action where necessary. Launching new products in B and C class customers. Negotiations with whole sellers about prices. Monitoring credit limits of credit customers and collections. Achievement of sales targets and goals. Distribution of monthly sales targets route wise & SKU wise. Controlling of TOT's( Tool of trade ).Implementation & Designing of route cards.Formulation of sales targets, planning, and implementation of strategies to achieve those targets successfully per month. Conduct and analyze market research reports. Arrange design and coordinate promotions. Give training to salesmen & resellers who use HHD.Updation of new customers, prices, trade promotions, and Journey plan in HHD.Coordination with Logistics to ensure timely deliveries. Preparing daily sales reports & various reports as required by the Sales Manager. Maintain data bank of the competitor, s information. Negotiations Monitoring competitors’ activities, tracing down market trends and working on areas of improvement or counteraction plans to remain competitive in the market by working closely with the Trade Marketing team.