Aastha Tiwari

Designing & social media marketing on all platforrms(Youtube, Insta, Linkedin, Facebook etc)
• Create sketches/mood boards implementing brainstorm session ideas and integrating design elements.
• Provide ideas and recommendations to assist creatives in executing high-quality graphic requests within tight deadlines.
My skills and accomplishments include exceptional design, ideation, and conceptualization of brand campaigns, strong verbal, written,
analytical and interpersonal skills. Trustworthy relationships with clients and stakeholders;and ensuring the timely and successful
delivery of projects according to customer needs.•Proactivelv explored new and innovative visual approaches and technigues for data-driven stortellina. snecitic to customers use

Developed website and mobile app wireframes based on client requirements and user needs.
2022 - 2025
• Created engaging videos, social media content, advertising campaigns, branding assets, and creative strategies across
multiple platforms.
• Developed mood boards, sketches, and visual concepts to translate brainstorming ideas into impactful creative executions.
• Collaborated with creative teams to provide design recommendations and deliver high-quality work within tight deadlines.
• Designed and refined a wide range of marketing collateral, including websites, brochures, advertisements, catalogs, and
publications.

Led proposal and pursuit design projects across EMEIA and APAC.
• Created brand-aligned, story-driven presentations for EMEIA leadership.
2021 - 2022
• Developed high-impact PowerPoint presentations, interactive InDesign PDFs, and video content to support commercial
opportunities and enhance client engagement.
• Applied strong expertise in design, ideation, and visual storytelling while building trusted relationships with clients and
stakeholders and ensuring timely project delivery.
• Explored innovative visual approaches and data-driven storytelling techniques to create customer-centric communication
and elevate content experiences

Designed branding, marketing collateral, and creative campaigns for leading organizations and brands, including Coca-Cola,
The Times of India, JK Cement, Vedanta, Videocon, IFFCO, DLF, and the Bill & Melinda Gates Foundation.
• Developed digital creatives for the Swachh Bharat Campaign, supporting government initiatives across the Ministry of Health
& Sanitation, NMDC, RINL, and the PMO's social media platforms.
• Created concepts, visual identities, and campaign assets for advertising and media initiatives, including the nationwide
McDonald's India × Kung Fu Panda promotional campaign and branding projects for DLF Phase 5.

Contributed to the design and production of bestselling publications, including Mary Berry's Complete Cookbook, along with
titles on baking, knitting, crochet, animals, and lifestyle topics.
• Designed book covers, page layouts, indexes, icons, illustrations, and performed image retouching and editing for print
publications.
• Managed end-to-end visual design for the Easy World Baking Mini Series (12-book collection) and other editorial projects.
• Conducted food photography and lifestyle photo shoots for cookbooks and lifestyle publications.