Aathira Sahadevan Vellur

• Supported showroom setup and runway presentation for an international couture showcase, contributing directly to visual
merchandising and product display standards.
• Assisted with backstage and front-stage coordination, garment handling, and model fittings, maintaining consistent brand
presentation throughout the event.
• Collaborated with designers, stylists, and production teams to deliver a cohesive show experience for a global couture audience.

• Conducted market research and competitor analysis to inform brand positioning and product/collection decisions.
• Supported brand visibility and merchandising initiatives through social media content planning and promotional campaign
execution.
• Tracked campaign performance and consumer insights, contributing data-driven recommendations to marketing and
merchandising strategy.
• Coordinated influencer outreach and trade show/brand-event support, strengthening supplier and partner relationships.

• Designed brand-consistent digital and print assets for retail, packaging, and marketing campaigns across multiple clients.
• Developed brand identities and visual content aligned to target audience and merchandising objectives.
• Partnered with marketing and sales teams in client briefings, aligning creative output with commercial goals.

• Managed shipment documentation, invoices, and customs paperwork, building a strong operational foundation in order
management and supply chain coordination.
• Delivered client-facing customer service support, ensuring accurate, timely communication across the logistics process.