Marketing Executive
Gulf Marketing Group -Sun and Sand Sports
Total des années d'expérience :13 years, 1 Mois
• Marketing Strategy - planned and executed both ATL and BTL marketing activities.
• Responsible for development of media plans catered to individual brands for the enhancement of the overall category.
• Allocation of the Annual Marketing Budget for ENGINE Health & Fitness.
• Built strong working relationships with a number of media house & magazines.
• Categorized target markets and identified how best to reach them.
• Generated creative ideas for marketing campaigns that translated benefits to both, our consumers and clients.
• Liaised with the sales team and updated the marketing strategy in line with relevant market intelligence.
• Prepared detailed reports to summarize marketing and media campaigns, to present to top management.
• Managed all information on social media sites: Facebook, Twitter, Mobile App and Instagram.
• Key liaison between all departments.
Achievements
• Successfully launched the first standalone, premium gym - ENGINE in the UAE.
• Played a key role in the development and growth of the brand ENGINE.
• Appointed as the lead head for the planning team for the corporate launch of ENGINE - An evening with Chris Gayle
• Responsible for the ATL and BTL activations for Sun and Sand Sports retail and concept stores- Kids, SSS Factory Outlets and VANS.
• Developed, managed and executed advertising and marketing promotions that are strategic and tactical.
• Supervised the work carried out by the graphic and design team.
• Handled the signing off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages to meet the brand guidelines.
• Developed in store initiatives to increase the overall footfall within the stores and increase sales.
• Prepared reports to summarize retail change outs, as well as marketing and media campaigns for the season, to present to top management and brand principals.
Achievements
• Responsible for the opening of over 7 new SSS and concept stores.
• Involved actively in the planning team for the first brand activation for the brand VANS - VANS Free Style Night
• Developed a strong understanding of the divisions brand portfolio.
• Coordinated special launch and retail events along with the team.
• Booked and tracked advertisement placed in various media-Radio, Print, Sms and Digital.
• Participated in developing the seasons marketing plan with the respective executives.
• Assisted the team in developing detailed marketing reports.
• Acted as a point of contact for the media team for sponsorships and press initiatives for niche brands.
• Co-ordinated with Visual Merchandising team to confirm that all visuals and display items for events and mall podiums were prepared on time.
• Key liaison between all internal departments to respond quickly to the beauty teams requests.
Assisted in creating balance sheets and income statements for client companies using Tally Accounting software.