Deputy General Manager
Gulf Union Foods Company
Total years of experience :39 years, 5 Months
Gulf Union Foods Company (ranked 3rd in the Kingdom-wide survey and one of the regional-sector of MAAZA INTERNATIONAL famous in all over the world for its quality taste and being recognized by other famous trade names- ORIGINAL and CAPTAIN)
• Create partnerships and liaisons to achieve outstanding results in national/ local sales.
• Develop innovative strategies to explain and illustrate major product benefits.
• Allocate corporate resources maintaining cost effectiveness, displaying creativity, and utilizing initiative to realize company goals.
• Delivered an increase in account referrals. Maintained a high conversion rate based on each individual customer’s criteria.
• Achieved target quota for national and local sales.
• Motivate, coordinate, and lead teams to listen to customers’ needs, match needs to product benefits, and develop solutions that offer the best result for all sales team.
• Interact with merchandisers, sales agents, and accounts/ area managers to establish credibility, build rapport, and create strong working relationships.
• Use initiative and creativity to develop cost effective solutions to realize company goals.
• Discerning sense of customer need led to custom product development which generates additional revenue per year.
• Analyzed market and re-focused business environment in response to market changes.
• Dealt with all aspects of establishing and successfully operating a small business; prepared and managed budgets, maintained accounts receivables/payables, personnel hiring and training, sales and marketing, and public relations.
• Accountable for new product development, sales administration, and marketing services; structured and formalized internal functions; developed and implemented office operations, policies, and procedures.
• Negotiated agreements with suppliers and vendors that resulted in significant benefits to the business.
• Maintained compliance with all company and governmental policies and procedures.
One of the biggest Trading Company in KSA for FMCG. Importing and producing leader brands of food products.
Importing products; such as Golden Crown Cream, Farm Ghee, Farm Butter, Green Giant Products (Dry and Frozen), Tuna, Dietade Products, Kohinoor Rice.
Producing Products; Meat and Delicatessens Products - such Al Jazzar and Al Safeer (Burgers - Beef, Chicken, Nuggets, Minced- Beef, Lamb and all the Mort Della Products).
One of the biggest dairy products in the Gulf area, Nadec producing and distributing all dairy products and fresh Juices(Laban/fresh milk/yoghurt/labenah/fresh cream, long life milk, flavoured milk /cheese and Juices). Also dates, honey, meat, vegetables and fruit’s.
Duties:
· Administration of 6 depots with about 275 employees (branch managers, sales supervisors, sales staffs, accountants, storekeepers, etc…) with full responsibility of implementing the budget and achieving the goals of Nadec in my region.
· Promotion of Nadec products in the region.
· Increase the sales and productivities of sales team
· Follow up on the competitor’s activities in the market.
· Development, supervision and maintenance of the financial budget for region.
Distributing the brand name cigarettes (Rothmans-Dunhill-Cartier-
London-Gardes)
Duties:
· Administration of 9 depots for the team of more than 150 employees.
· Achieving the sales budget.
· Increasing the productivities of sales team.
· Minimizing the sales expenses and achieving the expenses budget.
Development, supervision and maintenance of the financial budget in western region.
Since 18 years Jammjom Formest is the one of the biggest UHT milk, beverage & Foodstuffs co., in the kingdom of Saudi Arabia. Producing & distributing long life products like (Milk/ Juices/ Cheese/ Yogurt/ Flavored milk/ Breakfast cream and Ice cream)
Duties:
· Administration of team of 22 supervisors, 135 sales agents, 28 merchandisers, 135 sales helpers, 18 store employees, 20 workshop labors and 10 accountants.
· Achieving the sales budget.
· Increasing the productivities of sales team.
· Minimizing the sales expenses and achieving the expenses budget.
· Development, supervision and maintenance of the financial budget.
· Controlling the activities of Haj season sales and achieving the sales goals.
Gulf Danish Dairy co., ltd.…(Now Sadafco)
* The biggest dairy & foodstuffs co., in all the Gulf area since more than 20 years located in KSA with branches all over the kingdom and gulf. Producing and selling all kinds of dairy & foodstuffs such as (Milk / Yogurt / Juices / Tomato paste / Flavored milk and Ice cream)
Duties:
· Administration of team of 3 supervisors, 18 sales agents, 6 merchandisers, 18 sales helpers, 5 store employees, 3 workshop labours and 3 accountants.
· Achieving the sales budget.
· Increasing the productivities of sales team.
· Development, supervision and maintenance of the sales budget in riyadh region
· Follow up the competitive products in the market.
· Control of inventory at the warehouses and at point of sale.
1 May 1983 to 30 April 1985.
Senior Sales Inspector
Gulf Danish Dairy co., Ltd.
Full responsibility of long life products (Milk&Drinks)
