Product Lead
Aster DM Healthcare
مجموع سنوات الخبرة :22 years, 11 أشهر
Achievements:
• Led the successful development and launch of the myAster digital platform with features such as automatic insurance integration, healthcare records storage, physical and virtual consultation booking with over 350 doctors, profile management, payment integration, loyalty program integration, and CRM and CMS software integration.
• Achieved an average 18% conversion rate from unique users to confirmed appointments booked, meeting targets, and driving substantial revenue growth within 18 months of launch.
Tasks & responsibilities:
• Developing and managing the product vision and roadmap, conducting market research to identify opportunities, defining, and refining the product backlog, translating user needs into clear acceptance criteria, using agile software tools such as JIRA to manage the product backlog and track progress, and maintaining high-quality user documentation.
• Working collaboratively with the engineering team and growth team to ensure the product was aligned with company objectives and delivered on time and on budget.
• Utilizing agile methodologies such as Scrum and Kanban to ensure the team worked efficiently effectively, and the product was delivered on time and on budget.
• Measuring product performance through tracking revenue and analytics reports “SmartLook & GA4” and iterating to deliver key performance indicators.
Achievements:
● As Head of Product management, I launched an e-commerce platform for spare parts, developed a fleet calculator tool, achieved a 33% increase in spare parts gross margin, established partnerships and financing programs, and revamped pricing strategy.
● As Head of Marketing, I developed B2B marketing plans, executed digital marketing strategies, managed marketing budgets, conducted market research, monitored marketing performance, developed promotional activities, managed SAP C4C CRM functionalities enhancements, and developed relationships with external vendors.
Tasks & responsibilities:
● Product managements tasks:
o Strategizing and optimizing the parts portfolio through regular sales analysis, market research, and competitor monitoring.
o Creating and implementing pricing strategies and maintaining strong relationships with manufacturers for consistent spare parts delivery.
o Establishing and monitoring KPI’s for successful product launches and collaborating with sales and marketing teams to execute strategies, promotions, and campaigns.
● E-Commerce tasks:
o Developing a comprehensive e-commerce strategy that aligns with the overall business strategy and enhancing the platform’s user experience, functionality, and performance.
o Managing the online merchandising strategy to increase conversions and average order value.
o Planning and executing digital marketing campaigns using SEO, PPC advertising, and social media advertising to drive traffic and sales to the e-commerce platform.
o Analyzing platform performance using web analytics tools to identify opportunities for improvement in conversion rates, bounce rates, and customer engagement.
● Head of marketing tasks:
o Developing and managing relationships with external vendors to ensure the smooth execution of marketing activities.
o Developing and executing comprehensive B2B marketing plans, including digital marketing strategies, print and events.
o Overseeing marketing budgets, conducting market research, and developing promotional activities to increase brand visibility and generate leads.
o Monitoring and analyzing marketing performance and adjusting strategies and tactics as needed.
o Managing relationships with external vendors and coordinating with SAP C4C CRM functionalities enhancements.
Tasks & responsibilities:
● Formulating and executing annual digital marketing plans, including managing online distribution, acquiring databases, and running email campaigns, optimizing search engine rankings, managing social media, running mobile marketing campaigns, and tracking, analyzing, and controlling results.
● Managing and executing the property’s e-commerce strategy, including generating traffic and revenue through SEO, SEM, email campaigns, and other online channels.
● Ensuring brand standards and price consistency across all online distribution channels.
● Managing various e-tools such as eCRM, CMS and social media management platform.
● Developing a destination-focused content and web strategy.
● Managing strategic alliances with OTAs (online travel agencies).
Leading a team of brand managers, international reservation team, call center supervisors and call center agents, responsible for leading the development and implementation of all strategic marketing programs and activities.
Achievements:
MG Motors “Specialized Automotive Company”
• 100% growth in Q3-2016 retail sales compared to Q3-2015 & 35% growth in 2015 Sales compared to 2014
• 300% growth in Q3-2016 online leads compared to 2015 Q3-2015.
• Increasing website traffic by 100% through 2015 through a variety of digital marketing campaigns.
• 25% Increase in number of showroom visitors and 30% in test drives “2015 Vs. 2014”
• Revamped pricing strategy, implemented effective promotional strategies & helped enhance corporate image.
• New corporate identity development & implementation “SAC Motor”.
AVIS Rent-a-Car Franchise
• 120% growth in Q3-2016 online leads compared to Q3-2015.
• Activating AVIS worldwide partnerships in KSA “Saudi Airlines, Emirates Skywards, Turkish Airlines loyalty programs, and much more”.
• Starts affiliate programs agreements with NEQATY, SABB Bank, STC and SHB bank to offer their clients/credit card holders a special discounts and extra benefits from AVIS Rent-a-Car Company.
• Launch AVIS KSA website & promote booking engine through stream of digital marketing activities.
Duties:
MG Motors
• Negotiate models’ requirements with manufacturer on monthly basis to ensure competitiveness in the market.
• Digital Marketing
• Digital marketing, Social Media & SEO strategy development
• Digital marketing tactical campaigns development & monitoring “PPC, SMM, Email marketing, etc.…”.
• Online brand reputation management “online PR, online CSR initiatives, etc.”
• Ensure proper integration of company ERP system with website and mobile application.
• Strategic Marketing Activities:
• Developing overall marketing & branding strategy to achieve company overall target
• Conducting market intelligence study to identify MG position in the market and brand penetration level.
• Monitor Call Center activities & customer satisfaction surveys to ensure highest customer satisfaction.
AVIS Rent-a-Car Franchise
• Develop, implement and manage marketing strategies & plan to achieve company overall target.
• Retail fleet optimization “per region & per brand” through tracking & analyzing automotive market trend.
• Digital Marketing
• Development of the digital marketing, Social Media, SEO, Content marketing strategies and manage digital marketing tactical campaigns “PPC, SMM, Email marketing, etc.…”.
• Online brand reputation management “online PR, online CSR initiatives, etc.”
• Ensure continuous proper integration of company ERP system with website and mobile application.
• Partnerships / affiliate marketing programs’ enhancement with reputable organizations.
Achievements:
• 25% growth in spot business revenue at 2013 compared to 2012 through:
• Develop & maintain strategic partnership agreement with largest online rent a car hub www.rentalcars.com to enhance airport spot business.
• Starts 4 affiliate programs with 1 telecom company & 3 banks.
• Increasing website traffic by 300% through 18-month continuous stream of marketing activities.
• Developing new responsive up-to-date website
• Develop a completely new loyalty program to BEST Rent-a-Car clients.
• New corporate identity development & implementation.
Duties:
• Develop, implement and manage marketing & branding strategies to achieve company overall target.
• Partnerships / affiliate marketing programs with reputable organizations.
• Development of the digital marketing strategy, Social Media & Community management strategy including social media listening & managing digital marketing tactics to drive leads & raise awareness.
• Develops & updates Customer Service standards, policies & procedures.
• Develops regular customer satisfaction surveys to ensure highest customer satisfaction levels.
• Monitors the Call Center performance and ensure its alignment with overall company strategy and objectives.
Achievements:
• Successfully launched 4 NEW Models in Saudi Arabia
• Increase AUM market share in central region by 14% in two years.
• New mobile application launch & Augmented Reality project for new models.
• Successfully launch new headquarter and service center.
Duties:
• Developing overall B2B & B2C marketing strategies to enhance company revenue
• Working with Head Office in Japan & Thailand for above the line campaigns
• Develop & execute digital strategy & plan.
• Lead Generation campaigns planning & execution (PPC & SMM)
• Outreach activities & events management (e.g. round table discussions, mini-symposia, launch events, etc.)
• Dealing with CRM system (extract & analyze data; develop & update customer segments).
• Building, expanding and segmenting company's customer list through different channels.
• Train field force to use CRM system (creating customer profile, creating company account, etc.)
Master Science Certificate in Marketing
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