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Abdelfattah Arafa, Senior Product Designer, Design Team Lead

Abdelfattah Arafa

Senior Product Designer, Design Team Lead·Multi Choice

Egypt

Bachelor's degree, Business Administration And Commerce

Work experience

Total years of experience: 20 years, 0 months

Senior Product Designer, Design Team Lead

February 2021 - Present

Multi Choice

Cairo, Egypt

February 2021 - Present

Led the UI/UX design and frontend development for complex SaaS products, enterprise dashboards, and multi-channel digital ecosystems. Key achievements include designing a comprehensive Digital Cards System (EVD) for the Saudi Arabian market—supporting B2B/B2C networks, digital wallets, and Android POS terminals—and building Multi Cart, a scalable, multi-store E-commerce SaaS platform with highly optimized storefronts and advanced administration workflows.
Company industry:
Software Development

Senior Product Designer, Design Team Lead

January 2021 - Present

Multi Choice,

Cairo, Egypt

January 2021 - Present

• Designed and developed scalable UI/UX solutions for web
platforms, dashboards, and enterprise systems
• Built reusable design systems and responsive interfaces for
complex SaaS products
• Collaborated with cross-functional teams to deliver high
performance digital solutions
Company industry:
Call Centers & Customer Care Outsourcing

Senior UI Designer & Developer

May 2019 - December 2020

ITIS (Saudi Arabia Company)

Cairo, Egypt

May 2019 - December 2020

Company industry:
Software Development

Senior UI Designer

January 2019 - September 2020

iTiS (Saudi Software House),

Cairo, Egypt

January 2019 - September 2020

• Designed high-quality user interfaces for enterprise systems and
business platforms
• Collaborated with cross-functional teams across Saudi Arabia,
Jordan, and Egypt
• Led the design of all group company websites, ensuring consistent
branding and visual identity
Company industry:
Software Development

Senior UI Designer Developer

November 2017 - May 2019

Techno Ways

Cairo, Egypt

November 2017 - May 2019

Company industry:
Software Development

Senior UI Designer

January 2017 - January 2019

Techno Ways,

Cairo, Egypt

January 2017 - January 2019

• Led the UI design of a Projects Management System for King
Khalid University (Saudi Arabia)
• Contributed to multiple digital projects for the Saudi Ministry of
Hajj
• Ensured usability, consistency, and scalable UI patterns across
systems
Company industry:
Software Development

Digital Media Director

October 2016 - November 2017

Hadeya for Arabic Software

Cairo, Egypt

October 2016 - November 2017

Company industry:
Software Development

Digital Media Director

January 2016 - January 2017

Hadeya for Arabic Software,

Cairo, Egypt

January 2016 - January 2017

Company industry:
Software Development

UI Developer

March 2013 - October 2016

amg’ Advertising

Cairo, Egypt

March 2013 - October 2016

Company industry:
Advertising

UI Developer

January 2013 - January 2016

amg Advertising,

Cairo, Egypt

January 2013 - January 2016

• Developed responsive user interfaces for a variety of high-profile
websites
• Designed and delivered websites for major clients in Egypt,
including Talaat Moustafa Group, Nile Sugar, & FlyEgypt
Company industry:
Advertising

Web & Graphics Designer

December 2010 - March 2013

Hadeya for Arabic Software

Cairo, Egypt

December 2010 - March 2013

Company industry:
Software Development

Web & Graphics Designer

January 2010 - January 2013

Hadeya for Arabic Software,

Cairo, Egypt

January 2010 - January 2013

• Designed websites, graphics, and marketing materials
Company industry:
Software Development

E-Learning Coordinator

November 2007 - November 2010

Tanta University

Tanta, Egypt

November 2007 - November 2010

Company industry:
Higher Education

Web & Graphics Designer

June 2006 - November 2007

Egysolutions

Cairo, Egypt

June 2006 - November 2007

Company industry:
Marketing

Education

Tanta University

May 2004

May 2004

Bachelor's degree, Business Administration And Commerce

Egypt

Skills

ADOBE XD
Expert
ADOBE XD
Expert
HTML5
Expert
HTML5
Expert
CSS FRAMEWORKS
Expert
CSS FRAMEWORKS
Expert
BOOTSTRAP FRONT END FRAMEWORK
Expert
BOOTSTRAP FRONT END FRAMEWORK
Expert
WORDPRESS
Expert
WORDPRESS
Expert
OPENCART
Intermediate
OPENCART
Intermediate
PRESENTATIONS
Intermediate
PRESENTATIONS
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
figma
Expert
figma
Expert
UI Design
Expert
UI Design
Expert
UX Research
Expert
UX Research
Expert
Wireframe
Expert
Wireframe
Expert
Interaction Design
Expert
Interaction Design
Expert
ANDROID OPERATING SYSTEM
Intermediate
ANDROID OPERATING SYSTEM
Intermediate
APPLICATION FRAMEWORKS
Intermediate
APPLICATION FRAMEWORKS
Intermediate
DASHBOARD
Intermediate
DASHBOARD
Intermediate
POINT OF SALE
Intermediate
POINT OF SALE
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
SELLING TECHNIQUES
Intermediate
SELLING TECHNIQUES
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
USABILITY
Intermediate
USABILITY
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.


Behance
Behance
behance.net/abdelfattah_arafa