Abdelrahman Farid

• Leading the marketing team and overseeing daily workflow, task distribution, and campaign delivery.

campaigns.
• Developing comprehensive marketing strategies for educational content, live classes, and promotional
• Overseeing performance across all digital platforms and coordinating with production, academic, and
media-buying teams.
• Managing communication between internal departments to ensure brand consistency and smooth
execution.
• Identifying growth opportunities, audience insights, and new marketing channels.
• Preparing performance dashboards and presenting results to senior management.
• Supporting brand reputation management and public communication during critical situations.

• Develop engaging and creative content for various social media platforms (e.g., Facebook, Instagram,
YouTube, TikTok).
• Work closely with cross-functional teams, including design, content, and marketing, to ensure cohesive
messaging and branding.
• Assist in the development and execution of social media strategies to enhance brand awareness and
drive engagement.
• Analyze target audience demographics to inform content and campaign strategies.
• Track and analyze social media metrics to assess the performance of campaigns and content.
• Prepare regular reports on social media performance, providing insights and recommendations for
improvement.
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Between January 2025 to November 2025, get promoted to :
SEO Specialist (Website + YouTube):
• Conducting keyword research and integrating SEO best practices into website pages, blog content, and
landing pages to improve organic discoverability.
• Optimizing website structure, metadata, on-page SEO, and internal linking to enhance search engine
ranking.
• Performing regular SEO audits to identify technical issues and opportunities for improvement.
• Optimizing YouTube videos through keyword research, tags, titles, descriptions, thumbnails, chapters,
and metadata to increase visibility and ranking on YouTube Search.
• Analyzing YouTube Studio insights (CTR, audience retention, watch time) to improve future content
performance.
• Increasing organic traffic to the website and YouTube channel through data-driven SEO strategies.

• Drive digital innovation and serve as a change agent throughout the personal branding
• Set and implement the digital strategy by working with cross-functional partners to map and transition
analogue processes to digital ones
• Be an evangelist, championing the use of digital technology and practices to engender a digital mindset
from the top down
• Ensure collaboration, knowledge sharing, and digital best practices among partners and colleagues to
help establish a robust digital ecosystem
• Measure ROI for digital projects, fine-tuning approaches as needed to ensure that were investing in
the appropriate tools and resources
• Social Media Strategy and Content Creation: Develop and execute social media strategies aligned with
marketing goals, create briefs and publish engaging content across multiple platforms
• Collaboration and Content Development: Work with marketing and design teams to create visually
appealing content and manage influencer partnerships to boost brand visibility.
• Monitoring and Performance Analysis: Monitor social media platforms for brand mentions, customer
inquiries, and trends, while tracking and analyzing performance metrics to improve ROI.
• Advertising Campaign Management: Manage and optimize social media advertising campaigns,
ensuring budget efficiency for maximum return on investment

• Actively listen to customers requests, confirming full understanding before addressing concerns.
• Conducted research, gathered information from multiple sources, and presented results.
• Proved successful working within tight deadlines and a fast-paced atmosphere.
• Created spreadsheets using Microsoft Excel for daily, weekly, and monthly reporting.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display
advertising.
• Maintaining social media presence across all logicacode digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns for logicacode.
• Research advertising trends.
• Decide on the appropriate placement of ads.
• Determine what content will reach Targeted customers.
• Develop projects to create content.
• Publish digital marketing content online.

• Led projects to redesign web pages, diversify strategies and revitalize social media presence.
• Monitored online trends, conversations, and innovations to optimize strategies.
• Develop, implement and manage our social media plans, and strategies after conducting competitive
research, platform determination, messaging, and audience identification.
• Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape.
• Create editorial calendars and syndication schedules.
• Define the most important social media KPIs.
• Identified technology framework required to support digital strategies.

BMG is the copyright owner of daily news, Alborsa newspaper, and Media Avenue marketing agency. My
Major responsibilities included:
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles,
and newsletters.
• Arrange for conferences, Interviews, and other media event appearances for clients.
• coordinate special public events and promotions affairs for the target audience.
• Present and organize conferences, roundtables, meetings, ceremonies, and other events for publicity
and information purposes.
• Collaborated closely with graphic designers, subject matter experts (SMEs), and technical staff to
produce compliant, on-time proposals.
• Designed and implemented advertising and public relations activities.
• Meet required quarterly and annual sales targets.
• Evaluate the effectiveness of the campaign and solve unique problems.
• Manage time and resources to effectively meet goals and expectations
• prepare to set marketing plans and implement these strategies.