Corporate Marketing Manager
Omnix International
مجموع سنوات الخبرة :19 years, 10 أشهر
Hired to establish their corporate marketing operations; with the long term vision that each of the 5 core divisions would have its own marketing team and they would all report to the corporate marketing manager. So far only one of the 5 divisions has a marketing team. Therefore the current role involves the management and execution parts for all the 5 divisions.
Key Achievements so far:
- Formed a corporate marketing team consisting of a graphic designer, web developer and a marketing executive to utilize
the current resources until further growth.
- Launched a Brand Revamping Project.
- Liaised with a professional marketing consulting firm to produce Corporate Brand Guidelines.
- Expanded internally on the produced Brand Guidelines.
- Organized a Brand Roadshow and delivered presentations to all the Omnix offices around the region.
Prepared a corporate profile for Omnix reflecting on the 25 years of success.
- Maximized on the PR coverage during Q4 2012 by proactively making stories.
- Secured a contract with a better PR agency by March 2013 entailing more deliverables for Omnix with less cost
- Conducted an IT industry surveys with global organizations to produce a thought leadership press release and articles
- Successfully organized own events with global technology partners such as IBM and participated in key tradeshows which
resulted in generating leads and eventually closing deals.
- Organized Team Building Activities to increase the productivity and loyalty of the staff
- Successfully initiated with the management a program to improve the office environment including entertainment,
motivational posters, idea wall to encourage staff to show creativity and brain storm their ideas.
- Launched a corporate wellness program for the staff with Fitness First.
- Introduced Omnix ID Cards for the different offices.
- Edited and Published a monthly Internal Newsletter starting from March 2013
- Unified the company look and feel for stationeries, forms, invoices, business cards, brochures, email signatures etc
- Produced the first case study for the company liaising with the client, the vendor and the project team
- Achieved over 400% growth of the followers of Omnix’s fan page on Facebook and the other Social Media platforms such
as Linkedin and Twitter.
- Launched an internal website for communication between the Omnix staff: Omnix community
- Initiated the following projects: Intranet, Extranet, Image Bank, Omnix Blog, Promo Shop for Omnix
- Secured Editorials with Key Industry Media by establishing the thought leadership level that Omnix has.
- Launched multi-touch campaigns with partners such as Cisco to increase the sales.
- Introduced the Inbound Marketing Strategy to compliment the traditional Outbound Marketing Strategy.
- Revised the Advertising and PR Strategy
- Introduced creative presentation tools for the staff. (Prezi.com, VideoScribe and GoAnimate.com)
- Initiated the Website Renewal and Translation Project
- Initiated a CRM Implementation Plan.
- Prepared an all-encompassing Marketing Action Plan and Budget.
- Produced Reports on achieved and planned marketing actions with ROI analysis.
Tekla is an international software company operationg in the construction industry. www.tekla.com
Reporting to: Managing Director.
Responsible for the execution of ME marketing operations including: strategies, campaign/events management, media relations, website supervision, social media, implementation of the company’s business plan and supporting sales.
Current responsibilities include:
• Develop and implement the annual marketing Action Plan.
• Perform market research and competitors monitoring.
• Brand positioning enhancement.
• Produce and manage the content of market studies, brochures, adverts, articles, white papers and promotional videos that articulate Tekla's position in the Middle East.
• Oversee all marketing, advertising and promotional staff and activities.
• Manage the marketing budget and planning.
• Drive business growth based on focused marketing investments.
• Manage and organise various events, conferences, roadshows and seminars to generate leads and strengthen Tekla's Position in the Market.
• Devise online marketing strategies and develop the brand acceptance on Social Media platforms.
• Manage and develop the Tekla Middle East fan page and the marketing campaigns on Social Media platforms.
• Manage the relationships with trade associations and industry bodies.
• Evaluate customer research, market conditions and competitors data.
• Devise marketing strategies and develop marketing campaigns.
• Produce Quarterly Reports on Tekla’s Position in the market for the stock exchange reports.
• Manage and Evaluate cost effectiveness of PR and advertising.
• Manage and develop the relationships with industry media.
• Enhance e-Marketing activities to ensure meeting the requirements of the current marketplace.
• Product Positioning in the market.
• CRM management and reporting.
• Produce Quarterly Reports on achieved and planned marketing actions.
buildingSMART is a not for profit international organization managed by its members, representing businesses across the whole spectrum of construction. buildingSMART ME covers the Middle East, North Africa and India. www.bsame.org
Involved with buildingSMART ME from its inception, key achievements include:
• Management of the successful launch event - Build Smart 2009 (2 day conference attended by over 150 industry professionals) - including agenda development and speaker/sponsor acquisition
• Management of Build Smart 2010 (2 day conference attended by close to 200 delegates) - including agenda development and speaker/sponsor acquisition
• Development and implementation of buildingSMART ME’s Marketing Plan
• Securing exceptional media coverage/advertising deals for buildingSMART ME, using personal connections
• Supported and promoted membership growth
• Developed marketing materials, controlling costs within limited budget
• Overseeing of website development
• Management of relations with other non-profit organizations, trade associations, educational institutes - introducing buildingSMART training programs
• Management of the marketing activities of the buildingSMART ME Building Information Modelling survey
Current Responsibilities include:
• Manage and control all Marketing and PR activities for buildingSMART ME
• Brand development
• Develop and implement the marketing plans and activities to promote buildingSMART ME and grow its membership
• Develop marketing campaigns and strategy
• Manage media relationships
• Manage and organize workshops, seminars and the annual Build Smart conference
Tekla is an international company which develops and markets model-based software products and solutions for the construction,
infrastructure and energy industries. The company was established in 1966 in Finland, and today it has customers in 100 countries, offices in 15 countries, and a global partner network. Tekla became part of Trimble Group in 2011.
Was promoted to the Marketing Manager’s position within one year only after demonstrating the right managerial skills, enthusiasm, dedication and capabilities.
Assisted in managing all company activities and key events.
Organised various large scale events including:
• Propertylink Exhibition and Conference (Amman - Jordan - 2007)
• World Economic Forum - Davos in the Middle East
- Dead Sea - Jordan - 2007
- Sharm Al Sheikh - Egypt - 2006
- Dead Sea - Jordan - 2005
• Good Governance Forum (Dead Sea - Jordan - 2005)
• Iraq Procurement Exhibition (Amman - Jordan - 2005)
• Rebuild Iraq Exhibition (Amman - Jordan - 2005)
• Iraq Procurement Exhibition & Conference (Amman - Jordan - 2004)
- Graduation Project: e-Market place for Siyam Radiators Factory with Customer Care implementation. Supervised by: Dr. Dima Sulaiman – University of Jordan. - Amongst Courses accomplished successfully: • Project Management • TQM (Total Quality Management) • e-business • Operations Research • Principles of Management • Simulation in Business • Management Information Systems(MIS) • Decision Support Systems(DSS) • Business Intelligent Systems • Database Systems • Information Resources Management • Fundamentals of Information Technology • Object Oriented Programming