Account Director
Al Sayegh
Total years of experience :16 years, 4 Months
Launch of DARB Toll Gates in Abu Dhabi and the development & launch of "Make it in the Emirates" campaign (42 Million Views in 24 Hours)
• Develop long and short-term strategic plans for government and private clients.
• Manage day-to-day activities for clients to provide support and guidance.
• Track and monitor overall account performance to meet client expectations.
• Manage third party relationships to achieve client objectives.
• Liaise between internal and external stakeholders to deliver requirements and oversee quality of deliverables.
• Manage budgets and scope of work for clients.
• Conceptualise ideas for clients' products and services.
• Deliver presentations, case studies, RFP's, proposals, and reports.
• Lead teams to provide utmost level of service for clients.
• Work closely with senior management to promote expansion of business with existing and potential clients.
Establishing the marketing department, successfully developed & launched 3 products and achieved a 325% ROI on a campaign
• Develop and deliver global marketing strategies and plans in line with company's strategic direction.
• Manage campaigns, events, digital marketing, and PR.
• Identifying market opportunities for launching new and existing products.
• Work closely with company's sales team; enabling them to meet their commercial objectives.
• Work closely with CEO/Founder to contribute to company's overall strategic direction.
• Manage online and social media presence, as well as direct programs, to improve brand reputation and recognition.
• Manage development of products and creative concepts/ideas
• Manage planning, execution and participation in global events.
• Responsible for producing valuable content for company's online presence, editorial design and organising company's publications.
• Achieves financial objectives by preparing annual budgets, scheduling expenditures, analysing variances, and initiating corrective actions.
• Manage relationships with external parties such as media, stakeholders, potential clients and strategic alliances.
• Analyse market research and trends as well as competitor data, environment and consumer trends to incorporate into strategic planning.
Managed portfolio of clients representing 65% of the company's revenue
• Plan and deliver key programs and initiatives of organisation.
• Initiate and set long term goals for programs according to strategic objectives of organisation to achieve successful outcome of programs.
• Manage strategic relationship with both senior internal and external stakeholders, as well as providing needful consultation and understanding of expectations.
• Maintain timelines of programs launch and manage schedules, identify risk and clearly communicate them to senior stakeholders.
• Develop new initiatives and support organisation's strategic direction.
• Build budgets and operating plans to help achieve program goals.
• Create program evaluation framework to assess strengths and areas of development, enhance efficiency and productivity of procedures and people.
• Manage all statistical and project reports from preparation to presentation to board members.
Establishing the marketing department to grow to 11 team members, 56% conversion rate in a joint campaign with Elsevier and a 1, 818% ROI on Ramadan campaign
• Develop and implement global marketing and communication strategies in line with strategic executive management directives.
• Responsible for strategic direction and execution of all internal and external communications.
• Establish strategic alliances and relations with key public and private entities to enhance market presence and brand outreach.
• Oversee and contribute to development of creative concepts to help meet company objectives.
• Manage planning, execution and participation in global events.
• Manage relations with core public and private clients to create joint campaigns to stimulate revenue growth.
• Spearhead global advertising and promotional campaigns and activities.
• Identify market opportunities for launching existing and new products.
• Analyse market research and trends as well as competitor data to incorporate into strategic planning.
• Build trust, promote effective communication, drive execution and foster innovation among team members located across local and regional offices.
• Prepare and showcase marketing and communications strategies, presentations and activities to Board of Directors and C-Suite members.
• Demonstrate strong, effective and highly visible leadership among Marketing and Communications Team in order to capitalize on their full potential, and identify innovative approaches to enhance organisational performance.
Establishing the marketing department to grow to 6 team members, successfully launched ClinicalKey (Exceeded targets by 24%, Awarded 2 out of 24 top global marketing campaigns, generated 42% of globally qualified leads and increased usage by 850% in KSA), Exceeded online sales by 72%
• Develop and implement marketing strategies for company products, whilst developing plans and recommendations aimed at targeting healthcare professionals.
• Oversee product positioning and launches, as well as ensure market-focused product design and development.
• Provide marketing input for new product proposals and projects at conception phase.
• Monitor Middle East market and identify new trends and developments, evaluate options, organise research and recommend directives.
• Contribute to strategic business development plan and overall business strategy through market, competitor and industry knowledge; internal strategies; customer.
• Needs; and available technologies.
• Design and organise events and conferences to launch Elsevier products across Middle East, Turkey and Central Asia.
• Design and organise promotional offline and online campaigns.
• Manage and organise all e-products, e-marketing campaigns and lead generation.
•Develop and execute marketing programs for assigned international brands, both short and long term, to ensure the growth and market share of company products and services
•Contribute to external and internal business development and strategic planning
•Manage brand budgets and monthly spend to achieve best results and accurately measured marketing spend, analysis of campaign effectiveness and ROI
•Create effective annual mass and targeted marketing, media, sales and public relations plans in line with the brands’ international objectives
•Develop and execute profitable offline and online campaigns for assigned international brands
•Manage CRM programs and campaigns, customer segmentation and targeting strategies, with focus on customer communication, retention and generation of new leads
•Manage successful events for various international brands including proposals, planning, logistics, budgeting and execution
•Execute profitable B2B and B2C programs and promotions
•Conduct different types of research and data analysis
•Maintain a professional and strong relationship with media and suppliers
•Contribute to driving sales through online and offline marketing activities
•Design and implement profitable sales programs and promotions
Achievements:
Swatch Chinese New Year Project - ROI 1, 600%
Successfully managed the opening and launch of Bulgari flagship store
•Prepare reports and presentations for providing and presenting data and analysis
•Develop and write primary quantitative survey instruments in order to meet project objectives
•Design and develop surveys and diagnostic tools
•Analyze surveys and present interview and research findings to senior managers
•Manage survey samples
•Support the team through other tasks such as scheduling interviews, coordinating meetings, collecting data and preparing research materials and summaries
•Extend business development support
•Conduct various types of research
•Support event management and client servicing
•Implement advertising and promotional campaigns
•Maintain and develop a computerized customer and prospect database
Dissertation on: Exploring the gap between organizations and consulting firms with regards to Marketing Consultancy in Jordan. Grade: Distinction. Modules: 1. Advanced Marketing Management 2. Advanced Marketing Strategy 3. Advanced Market Research 4. Communication
