Abdul Hadi Zafar Iqbal

Key Clients: Royal Commission for AlUla, Expo 2030, Nestlé Waters, Derayah Finance, KEC Madinah, Aani & Dani

Sectors: Government, Tourism, FMCG, Finance, Medical, Food and Beverage, Real Estate

Manage end-to-end digital media planning, buying, execution, optimization, and reporting for major Saudi and GCC clients across paid social, search, YouTube, programmatic, and performance channels.

Support campaigns with six-figure monthly media budgets, contributing to a 20-30% improvement in ROAS through budget, bid, audience, creative, and funnel optimization.

Plan and execute full-funnel campaigns across awareness, consideration, conversion, lead generation, app growth, and always-on objectives aligned with client KPIs.

Execute and optimize campaigns across Meta, Google, YouTube, TikTok, Snapchat, LinkedIn, X, Programmatic and other platforms for reach, traffic, leads, sign-ups, KYC completions, conversions, and cost efficiency.

Contributed to Derayah Finance campaign growth, supporting launch coordination, tracking setup, optimization, and reporting across campaigns that delivered 37K+ sign-ups and 24K+ KYC completions.

Support conversion tracking and measurement requirements including Meta Pixel, Google Tag Manager, GA4, UTMs, Adjust coordination, event tracking, and reporting setup.

Conduct audience research, segmentation, competitor analysis, platform benchmarking, and market insights to improve targeting accuracy and media efficiency.

Prepare weekly, monthly, and campaign-end reports with performance insights, optimization actions, learnings, and next-step recommendations.

Contributed to multiple successful new business pitches, supporting media strategy, audience planning, competitive research, budget phasing, platform recommendations, and presentation development.

Achieved a 74% increase in engagement and 35% subscriber growth through social media strategy, paid media support, content planning, and performance optimization.

Created SEO-optimized content across multiple platforms to improve organic reach, engagement, and audience growth.

Planned and supported paid social campaigns across Meta, Snapchat, TikTok, and Google to drive growth.

Managed content calendars, posting schedules, community engagement, reporting, and event coverage through photography and videography.

Increased YouTube reach and engagement by 150% through bilingual content strategy, SEO-based publishing, optimized thumbnails, metadata improvements, and performance analysis.

Managed YouTube workflows and supported cross-platform content distribution across Facebook, Instagram, Twitter, and TikTok.

Managed YouTube and social media channels, improving visibility, reach, watch time, and engagement through SEO optimization, video editing, bilingual content strategy, and consistent publishing.

Managed YouTube and social media channels for Express News, SAMAA TV, GNN News, AbbTakk News, Khyber News, Shoaib Akhtar, Zainab Abbas, Javed Chaudhry, and Rahim Pardesi.

Improved digital visibility and engagement through SEO, content optimization, graphic design, video editing, and social publishing.

Supported paid social campaigns across Meta, Snapchat, TikTok, and Google, optimizing targeting, creatives, budgets, and reporting to improve ROI.