Business Development Manager
PACKAGING PRODUCTS CO
مجموع سنوات الخبرة :32 years, 6 أشهر
• Handling multi-million riyal clientele in dairy & FMCG industry
• New Business Development for existing and new products
• Accountable for the entire sales cycle prospecting, demonstrations of product, presentations, contract negotiations.
Investigate and resolve customer issues. Technical sales of manufactured products
• New Product Development - Increase product awareness and market share
• Reporting to the GM - Sales & Marketing
Manufacturer of Plastic and Flexible Packaging material for the Dairy, FMCG, Beverage industry
Responsible for achieving the Sales targets and the Debtors
Developing of prospective and New customers.
Technical selling to increase product awareness and market share.
Reporting to the General Manager.
Responsible for achieving the Sales targets and the Debtors, increased sales by 20%.
Planned and executed Sales promotion campaigns( road shows, loan festival, displays at shopping malls) to increase product awareness and market share.
Negotiating with manufacturers for Sales promotion & Marketing activites.
Adding new products to increase market presence.
Sales team consisted of four sales representatives.
Created the Customer Relations Dept.
Established the "Service Mindset" within team members through a process of training, feedback and coaching.
Customer Access and database management - periodic customer contact through mail, phone and personal contact.
Managing the Customer Satisfaction surveys; Mystery customer activities.
Managed the process "re-engineering" to suit customer needs and increase efficency.
Liaison with Principal relating to product planning, pricing and market feedback.
Formulating the marketing strategies.
Successfully launched new product like 929 Sentia, 626 Cronos, B2200 and 323 Lantis to name a few.
Managing the Marketing, Advertising and Sales Promotion budgets effectively.
Product Management: - Planning Imports, Product positioning and introducing new products.
Market Research & analysing market intelligence covering competitor activities.
Principal liaison and negotiations for implementing strategies.
Organised many mega events like press conference, Motor shows, exhibitions, roads shows, Sales conference and customer clinics.
Planning & Implementing the Advertising & Sales promotion activities.
Sales Planning & Analysis;
Market Research; market intelligence & Competitor Information
Product planning and new product launches involving press conference and mega launch.
Coordinating with Advertising and P R agencies for media planning & effective communication in print and electronic media.
Sourcing Sales promotion materials and marketing collateral
Market Research - track advertising and SP campaigns, market intelligence and competitor activities
Implementation of Advertising and Sales Promotion activities ( ad campaigns, branding exercises and sales prootion campaigns) in line with the plans.
Independently responsible for Product research, Product positioning, Setting product specification to match or counter competitors offerings
Distribution of vehicles to various branches
Supporting the Assistant Manager - Marketing
Achieving the Sales targets in the territory allocated to me.
Implementation of various sales promotion activities.
Worked with sales team to win the GTO tender bagging an order of 200 vehicles.
Providing vehicle financing solutions to suit customers needs
Responsible for Sale of company products through a sales / dealer network through out the State of Karnataka
Leading a team of three sales reprentatives to achieve sales targets.
Expanding the sales network by adding new dealers.
Liaison with dealers, principals and bankers.
MBA - Master of Business Administration Specialised in Marketing Management emphasis towards - Sales Management, Brand management, Marketing Research, Consumer Behaviour, Business Accounts and Statistics. Won the Gold Medal in the University.
Achieved First Class with 73% marks. Major subjects - Chemistry, Botany and Zoology.
HIgher Secondary Certificate from Maharashtra State board Achieved First Class with 64% marks.