Abdul Munaf شيخ

Managed end-to-end store operations and sales performance in prime high-footfall locations including
Mall ofthe Emirates and Ibn Battuta Mall, consistently delivering 12-18% month-on-month sales growth.
Led sales customer service and business development initiatives, improving conversion rate by 10-15% and increasing
average transaction value by 8-12% through effective upselling and cross-selling strategies.
Owned sales budget planning and achievement, meeting or exceeding monthly targets by 105-120%, while driving
margin profitability growth of 6-9% MoM.
Supervised and motivated a team of 16 brand executives, assigning individual targets, conducting performance
reviews, and executing sales forecasts that improved team productivity by 15-20%.
Drove KPI improvements across footfall conversion, ATV, revenue, and customer retention, resulting in consistent
month-on-month business growth.
Delivered superior customer experience and customer satisfaction, achieving 90-95% CSAT scores through strong
product knowledge, relationship management, and after-sales service excellence.
Implemented visual merchandising, promotion highlighting, and display standards, boosting promotional sell-through
by 20-25% during campaign periods.
Controlled inventory management and stock accuracy, reducing stock variance and shrinkage by 30% while
maintaining optimal stock availability for fast-moving SKUs.
Monitored competitor activity and market pricing, providing actionable insights to management that supported
competitive positioning and improved sales conversion.
Ensured POS billing accuracy and compliance, maintaining 99% billing accuracy while supporting high-volume
transactions during peaktrading hours.

Achieved 10% month-on-month value growth in high-end OPPO smartphone sales through consultative selling,
premium product positioning, upselling, and personalized customer engagement, improving conversion ratio and
sales value.
Delivered end-to-end customer service and after-sales support, ensuring high customer satisfaction, repeat business,
effective objection handling, and strong customer retention.
Maintained in-depth product knowledge of OPPO smartphones, features, pricing, and promotions, enabling
tailored recommendations, impactful demonstrations, and increased walk-in to sales conversion.
Executed brand-standard visual merchandising and inventory control, including stock organization, availability
checks, competitor pricing and new launch tracking, and social media lead support to enhance brand visibility and
sales readiness.

Led end-to-end store operations and a team of 18 sales executives, consistently achieving monthly sales budgets
and driving 20-25% YoY revenue growth through effective target setting, performance tracking, footfall
management, and conversion optimization.
Boosted Average Transaction Value ATV by 18% and Extended Warranty penetration through strategic upselling,
cross-selling, high-margin accessory attachment, and execution of in-store promotions.
Increased walk-in to sales conversion by 15% by implementing structured CRM follow-ups, managing inbound calls,
lead generation, and proactive customer engagement across store and online channels.
Enhanced customer experience and satisfaction by 25% through efficient after-sales service, complaint resolution,
repeat-customer follow-ups, and long-term CRM-driven relationship management.
Maintained POS billing accuracy and strict Store SOP compliance, optimizing inventory management (FIFO),
reducing stock variance, ensuring accurate pricing updates, online listings, and daily reconciliations.
Grew e-commerce revenue by 20% and gross margin by 12% by updating website product pricing, converting
inbound/online inquiries into sales, managing online-to-store journeys, and leveraging competitor analysis,
strategic merchandising, and visual displays.

Led a 20-member sales team across 40 outlets, achieving 15-20% monthly sales growth, improving sales
performance ratios, KPI compliance, and territory productivity, resulting in the highest market share in TVs and
wearables.
Executed retailer and distributor, B2B market expansion strategies, onboarding new partners, increasing distribution
footprint, enhancing outlet visibility, and strengthening retailer relationships to drive repeat business and loyalty.
Directed new product launches with route-to-retailer training, brand executive follow-ups, and distributor
enablement, optimizing product mix, category performance, and enhancing brand presence.
Planned and implemented marketing and promotional activities, including in-store campaigns, trade promotions,
and customer engagement initiatives, boosting conversion, upselling, and brand recall.
Resolved distributor operational challenges, ensuring smooth supply chain, inventory availability, and order
fulfillment, while monitoring competitor activity to maximize market share and territory performance.
Managed modern trade and general trade operations, executing strategic visual merchandising and category
management initiatives, achieving aggressive KPIs, high-margin sales, and sustainable revenue growth.

Promoted OPPO smartphones at leading retail chains like Croma and Reliance Digital, achieving monthly and YoY
sales targets by applying FAB selling and GUEST engagement processes, delivering personalized customer
experiences, upselling high-end products, and strengthening long-term brand loyalty.