Abdul-rahman Ashraf

• User Research & Heuristics: Conducted comprehensive user research and heuristic evaluations
to optimize web application dashboards, redesigning complex interfaces like the Aspire
dashboard.
• UI/UX Redesign: Conducted heuristic evaluations and applied core UX laws to redesign a critical,
high-density dashboard screen for Rosser (an HR management mobile application).
• Wireframing & Prototyping: Developed low-to-high fidelity wireframes, user flows, and
interactive prototypes using Figma to validate design concepts for CliniClick (an enterprise clinic
management system, currently in progress).
• Design Systems: Established and maintained scalable design systems and component libraries to
ensure cross-platform visual consistency and accelerate design delivery.

• Visual Content: Developed and maintained cohesive visual content, branding materials, and
marketing graphics aligned with the companys product identity.
• Video Production: Created and edited promotional video assets and social media reels using
Adobe After Effects and CapCut to boost online engagement.
• Brand Consistency: Collaborated on digital assets and interface layouts, ensuring high aesthetic
standards and strict brand alignment across touchpoints.

• Designed targeted social media content and high-converting visual assets for Facebook
campaigns.
• Managed and executed Facebook Ads campaigns, analyzing engagement data to optimize visual
performance.
• Produced and edited promotional videos using Adobe After Effects and CapCut as part of
expanded multimedia deliverables.

• Planned and executed Facebook Ads campaigns to drive brand awareness and lead generation.
• Designed visual assets and graphics to support advertising campaigns across social media
platforms .