Head of Performance
upGrad Education Pvt. Ltd.
Total des années d'expérience :15 years, 5 Mois
- Developed closed loop analytics for all online channels by better integrating the organization’s digital assets, marketing automation and CRM; achieved 2X increase in LTV of products, VVmin, 1.5X increase in Free to paid subscriptions; reduced customer complaints and product stability through use of transparent media buying
- Created strategic Search Engine Marketing, Video Ads and Social Media direction for 6 new countries to optimize online presence in new advertising platform for maximizing digital reach and increase revenue
- Delivered brand growth including 60% acquisition coming from transparent media buying while generating 1.5 Million new user activations across South Asia, Africa and GCC countries
- Allocated US$ 3 Million Ad spend in the first 2 quarters of FY 2018-19 across regions through cross-channel digital content campaigns
- Demonstrated that Google and Facebook could be used as Potential Supply Partner for hard performance driven KPIs of OTT Platform
Managing Programmatic campaigns targeted to Flipkart Shopper Audience through programmatic buying. Campaign delivery as per targeting and KRA of Profit, delivery and objective.
On-boarding Exchanges, relationship management and supply forecasting. Maintaining supply of clean and valid Flipkart user Audience.
Managing Flipkart App and Desktop Monetized Ad Widget: App & DT HPW, Search, Order Confirmation Page, Brand Store - Campaign operation, revenue maximization and inventory planning.
Product Listing Ads (PLA), Ads Initiative to Market Place seller: Business Development, Revenue Management, Marketing Plan execution and Demand Planning.
Product innovation of existing stack as per Global best practice.
Executed the entire Mobile DSP set-up process from scratch overlooking as Product Manager from Costing, design, Capacity planning, integration, testing and final execution.
Capabilities in DSP ranging from: RTB integration, S2S integration, API’s, Client Interface, Conversion tracking, Hierarchy reports drilled down till 4th level, CPC to CPM RTB Arbitrations, Targeting, Filtering, Optimization Algo, Fraud detection, Latitude Longitude targeting, Pass-back, Rich Media Tags, App/ Site level targeting, Mediation etc
Integrated 8 + Best Exchanges in World i
Looped 50 + Performance Advertisers across world and 3 third party conversion tracking companies;
Heading entire Ad Sales and Operations from Asia Market
Headed Operations during the initial startup phase and spearheaded in scaling up the company revenue.
Responsible to integrate, validate publisher performance to ensure accurate monetization
Maintaining over all supply - demand equilibrium and achieving overall profitability of network.
Ensure the desired campaign objective is achieved by validating the campaign performance
Maintaining relationship with advertisers and managing effective budget allocation for the campaign.
Initiated the Product development for the internal and external interface
Spearheading in developing international market and looking exclusively on inside sales
Accountable for the assignments correlated to Publisher Operation (technical - non technical) in nature.
Liaison with the team to implement business strategies and achieve sustainable growth
Responsible to facilitate the newly acquired customers (Wapsites) to assimilate Ad code and start business with organization
Accountable for providing the customers with essential guidance and hence monitor their performance since the initial stage till the point of effective monetization of the site
Effectively resolved customers queries pertaining to technical and non technical in nature
Monitoring quality check on the performance of Publisher
Performing task relating to invoice and billing
Responsible for the tasks correlated to marketing of BSE data products; handling projects & supporting other departments in the launch of new data product
Planning & scheduling individual/ team assignments to achieve the pre-set goals within time, quality & cost parameters
Accountable for Planning, organizing & implementing programs & strategies to continuously secure business
Responsible to provide relevant technical details to the perspective customers and sited as the front end executive to resolve technical issues of customers