Abdul Rahim

Duties: * Looking for ways to create new revenue streams at every possible opportunity.
* Identifying the customer's needs.
* Developing commercial relationships with key customers and partners.
* Acting as an ambassador for the business.
* Supporting all sales activities within the company.
* Monitoring and managing the performance of the sales department.
* Negotiating reseller agreements.
* Devising distribution strategies.
* Constantly looking out for new sales and business opportunities in targeted markets.
* Providing regular and structured reports on performance to the board of directors.
* Analyzing market trends.
* Attending relevant sales exhibitions and conferences.
* Evaluating competitor activities, especially new products and services that they launch.
* Ensuring that all costs are within budget.
* Keeping all senior managers and relevant parties appraised of performance.
* Involved in the recruitment and training of sales staff.
* Conducting presentations at senior level and in front of live audiences.
* Applying for tenders.
* Implementing sales plans to meet agreed targets.
* Establishing Key Performance Indictors.
* Evaluating available resources.

Dr. CAFE Kingdom of Saudi Arabia 2008 - 2010
Marketing Manager

Company Profile
Dr. Café is a leading coffee company in Kingdom of Saudi Arabia that provides unmatched standard of quality Products, knowledgeable friendly Services and outstanding 1st Place Experience in order to suit each individual guest's lifestyle and to make a personal experience memorable At Dr. Café are always excited to share with anyone the great story of our people, achievements, and the best cup of coffee.

Dr. Café are executing the Global Expansion Plan to reach coffee lovers worldwide and above all that they are proud to share the experience and real journey from the land of coffee with Dr. Café Coffee way.


In charge of devising, developing, and implementing strategic marketing and operational plans for Business firm. Analyze industry trends, develop Web pages and logos, and train sales staff on targeted client base development. Implement new policies and revise processes as needed to improve operational efficiencies.



Marketing / Branding Initiatives - Established strong image for company - Respect, Trust, Integrity through marketing activities, including web site message / design, logo development, and promotional materials. Results included 200% increase in "sellable projects" and stronger recognition / credibility.
• Manages operations of retail stores in assigned geographic area. Supervises Store Managers.
• Handling 15 outlets independently in Riyadh.
• Develops and implements methods and procedures for monitoring store activities, such as sales, expenditures, progress reports, etc., in order to inform management of current status of store activities.
• Interprets company policy to employees and enforces safety regulations.
• Recruits, hires, and trains store managers to operate store according to corporate policies.
• Analyzes store budgets to identify needs and/or reductions, and may allocate operating budgets funds.
• Monitors cash flow, sales performance, inventory control, cash with sales receipts, and operating records.
• Ensures compliance with established security, sales, and record keeping procedures and practices.
• Ensured effective and accurate communications between the organization and the public.
• Represented the organizations in various community and related industry organizations.
• Maintained an environment in which manpower training, turnover, compensation, and growth adequately match the organization's needs.
• Participated in the preparation, control, and maintenance of the department budget.

Staff Development - Focused sales team efforts on qualification of high-yield prospective clients as opposed to random client capture, leading to increase in number of clients less time commitments.
Information Management - Implemented new format for prospect that streamlined reporting function and represented 100% improvement in presentation format.

AL TAQADOM SANITERY WARE EXH. CO Kuwait 2007 - 2008 Marketing Manager


Company Profile
Al-Taqadom sanitary ware exh. Co. Is one of leading trading company doing supply and services of sanitary ware products in Kuwait since 1977. Al Taqadom is one of the large stockiest for all type of pipes water supply and drainage like ppr, gi, and copper.
* Good Knowledge in Building Materials
* Experience in project sales
* Supplying Building Materials for top company's projects in Kuwait & Iraq
* Worked for world class product like WeFatherm PPR & Fitting for Hot & Cold Water (Germany) Wavin Osma for Drainage use (England) Rheem Water Heater, Commercial & Residential (U.S.A), Shelco Water Filter (US.A) Simex Water Heater (Spain) Pegler Valves (England), Grohi (Germany)
* Handling a sales team
* Maintaining monthly sales and collection target.
* Maintaining good customer relation by arranging timely deliveries/Dealing.
* Motivating and create Familiar relation with the Client for the development of the business.
* Excellent negotiations and inter personal skills
* Responsible for increasing the Client base and increase the trading and achieving the target.

Recruited to set strategic marketing direction for revenue growth in Kuwait region, with additional target of Iraq expansion. Led cross functional team of 7 including 5 direct reports, in meeting and exceeding business development objectives. Managed of K.D 1 million budget, established policies for segmentation and market development, and drove sales integration within 3 markets and 2 divisions.


Business Development - Drove annual revenue increase from K.D 5 million to K.D 8.5 million in Kuwaiti market through products repositioning; deployed marketing campaign that led to improved relationships with 5 top end user worldwide.

Bottom - Line Enhancement - Reduced operational site costs by K.D 120, 000 through reorganization of budget, personnel, and tasks. Decreased manufacturing cost 11% (with concurrent 17% product margin increase) through contract negotiation with largest product end user in Kuwait & Iraq territory.

Operational Expansion - Spearheaded efforts of task force responsible for designing and implementing new end product division across multiple product lines.

Kemp Fort Bangalore (Retail Organization) 2004 - 2007
Marketing Manager

Held full responsibility for building organizational infrastructure to support projected expansion and translating initial concept into globally marketed product. Prepared and administered budget, created strategic marketing plan, furthered brand awareness initiatives, and introduced product testing producers within beta markets. Trained, supervised and evaluated sales / operations team.

Selected Accomplishment:
Sales Performance - Led business to achieve R.S 3 million in annual sales during one full year of operations, largely attributed to integrated marketing approach.

Partnership & Alliances - initiated and fostered effective relationship with suppliers, industry leaders, advancing product visibility and acceptance as a result. Leading to faster market penetration and reduced costs.

Danya Foods Ltd. Kingdom of Saudi Arabia 1996 - 2003
Marketing Manager

Company Profile
Danya Foods Ltd. Which is a part of worldwide network of subsidiary companies linked to Arla Foods International Ltd. Denmark, the biggest dairy in Europe with total tonnage of 7 billion kilo milk a year and with more than 19000 employees worldwide.
Danya Foods Ltd. Subsidiary of Arla Foods produces exports and sells through imports a full range of dairy products such as Lurpak Butter, Puck Cheese, Dano Milk Powder, and Puck Milk Powder & Juices. Danya Foods Ltd. is the leading cheese supplier in Gulf.


Responsibilities: • Leading and coaching a sales team of 15 people
• Implementing original sales strategies to achieve exceptional results and hit KPIs.
• Fostering strong relationships with major supermarket chains.
• Solving point-of-purchase marketing challenges in collaboration with the marketing team.
• Managing budgets, targets and commissions.
• Advising and negotiating on acquisitions of new products.


• As a team, consistently hit and surpass monthly sales targets.
• Facilitated the promotion of two sales professionals from my territory team to other territory sales manager positions.

Holds seven years experience in Sales includes areas like Brand promotion, strategy development, sales forecasting, new brand launching, multistage advertising etc.

Promoted to lead team in marketing, advertising, customer service, sales, product development, and price management functions. Established competitive, market-driven pricing for broad range of FMCG products. Designed/implemented centralized national retail pricing system to align with manufacturing/cost structures.


Selected Accomplishment
Marketing & Sales Initiatives - Captured 10% revenue increase, 35% marketing cost reduction, and 7% gain in retail market share through combination of cross-merchandising, strategic alliance, and centralized pricing integration.

Pricing standardization - conceptualized and implemented benchmark pricing model subsequently adopted by competitor companies industry-wide; features included profit enhancement process at source of finished product.