Senior Manager - Marketing & Business Development
Meinhardt Group - National Housing Company (PMO)
Total des années d'expérience :22 years, 2 Mois
Manage corporate communication and PR activities, and coordinate the communications output within a company. Enriched company profile and boosted reputation and image as a most reliable company in real estate sector by building key communication messages targeted to stakeholders. Prepare marketing and communication KPIs with high-level team’s commitment and performance quality. Forecast and administer annual marketing and communication budget, and build the policies and procedures. Evaluate general market aspects to support in future forecasting by conducting market research. Design and execute digital marketing strategy and campaigns and create projects launch plans within timeframe. Assist overall company business by planning media campaigns, handle media relations activities for company’s leaders and executives, and establish rapport with all media outlets to attain positive exposure and coverage. Secured ideal coverage with strong media presence by creating strategic content, while directing social media platforms. Attracted potential clients by analyzing, preparing, and handling company’s high-profile international and local events, including exhibitions, conferences, projects launch, and auctions. Generated sales lead and enhanced revenue by preparing sales campaigns and promotions and organizing special sales events, including Road shows and in-house sales events. Augmented institutional culture and employee loyalty and engagement, and monitored internal event activities by planning and executing internal communication strategies. Managing work with agencies and maintaining high quality output.
Provided top-notch support to group companies by promoting their services and products to market penetration. Facilitate leaders in the group companies specialised in management and financing through providing strategic advice in PR, communications, and media.
Strengthened company market position by researching and analyzing market trends and competitors to develop and execute strong marketing campaigns and plan corporate and PR strategies. Built and maintained a positive image for company. Supervised the establishing relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives. Collaborated with the executive team, such as the marketing director and CEO to chart out successful marketing strategy.
Originated communicative messages in accordance with company's strategy and implemented PR, Media, and event plans. Collaborated with owners' affairs department and Jeddah Municipality to build and implement successful PR programmes related to owners. Reached maximum business outcomes by enlarging awareness of Khozam project and gaining public opinion support.