عبد العزيز ابوالفرج

• Promoted to supervisor level following consistent top-line sales performance and demonstrated team
leadership capability.
• Lead, coach, and set KPIs for the sales team — daily pipeline oversight, deal strategy review, and
performance accountability.
• Closed the two largest deals in company history: NEOM electric fleet (SAR 1 M) and Samaco Marine
luxury vessel (SAR 1.6M).
• Spearheaded the companys first professional CRM implementation — 100% improvement in pipeline
visibility and team reporting.
• Negotiated directly with Taiga (Canada) and Gulf Craft (UAE) — secured competitive fleet pricing and
priority delivery terms.
• Oversaw fleet delivery logistics and ensured post-sale satisfaction for all institutional key accounts.
Key institutional deals closed:
8 x Taiga Orca Carbon electric jet skis (full carbon hull) - NEOM (SAR 125, 000 x 8): PMBSNR: 2 x Gulf Craft 34ft vessels SAR x Gulf Craft 40ft luxury cabin vessel

• Oversaw project execution, coordination, and operational follow-up.
• Managed project timelines, internal communication, and client requirements to ensure smooth delivery.

• Managed full B2B sales cycle for electric PWC (Taiga Orca) and Gulf Craft marine vessels — from lead
qualification to contract and delivery.
• Built institutional sales pipeline targeting Vision 2030 mega-projects: marine tourism, nature reserves,
and commercial maritime.
• Established relationships with procurement decision-makers at NEOM, Red Sea Global, and Wassal
Group.
• Managed business compliance: GOSI, Qiwa, commercial registration, and Saudi government platforms.
Key institutional deals closed:
6 x Taiga Orca electric jet skis - Red Sea Global (SAR 95, 000 x 6): SAR 570, 000
2 x Gulf Craft 34ft vessels - Wassal Group / PMBSNR: SAR 1, 400, 000

• Managed end-to-end marine project execution — coordinating between clients, suppliers, and operations
for on-time delivery.
• Built sector-specific knowledge of Saudi marine supply chains, vessel types, and institutional
procurement processes.
• Progressed from general coordination to direct ownership of commercial client communication and
contract follow-up.

• Handled customer sales, product recommendations, and daily client engagement.
• Developed practical experience in customer service, communication, and sales conversion.

• Worked in client-facing sales, helping identify customer needs and present suitable advertising solutions.
• Built early experience in sales communication, prospect handling, and business relationship development.

• Consistently achieved daily sales targets through active customer engagement and tailored product
recommendations.
• Developed core sales skills: needs assessment, objection handling, and closing techniques in a
high-traffic retail environment.
• Transitioned from retail to B2B sales — prospected new clients, delivered presentations, and closed
advertising contracts.
• Prepared customized proposals aligned to client marketing objectives, contributing to new account
acquisition.
• Gained practical understanding of institutional buying behavior and multi-stakeholder decision
processes.