Digital Marketing
Mindshare
Total years of experience :15 years, 10 Months
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Delivering multichannel campaigns across e-mail, web, mobile, and social media. Identifying key areas for improvement.
• Devise and implement both strategic and tactical digital marketing plans.
• Create and implement integrated digital marketing campaigns as planned.
• Executing e-mail marketing programs.
• Design campaigns to promote products.
• Coordinating with the marketing teams in the execution of marketing campaigns.
• Execute (monitor, evaluate, and optimize) online media campaigns.
• Managed and optimized Digital campaigns for clients via Search Engines, Display, Mobile, Lead-generation and Social Media platforms.
• Providing thorough and well-constructed Implementation strategy for clients working to and beyond written and verbal briefs received.
• Delivering competitive media value for clients and Analyzing campaign results.
• Building lasting client relationships & Provide new and innovative ideas for the planning team.
• Understanding of the planning, media buying and reporting of multiple digital media channels (video, display, ecommerce) as well as a passionate following of new/emerging technologies
• Clients: Automotive, Luxury Brands, E-Commerce, Banks, Corporate Communication, Hotels, Sports Brands.
• Creative media plan that includes communications goals and brings together different buying disciplines for integration across media channels, informed by research or insights and taking into account the channel contact plan or client brief.
• Collate and prepare regular reports as required by the client including competitive data, market and consumer insights and communicate these to the Management and the client to the agreed standards and within set deadlines.
• Managed all online marketing campaigns with a goal of creating product awareness. Increased site traffic, awareness of the brand.
• Worked closely with various internal teams (developers, creative, etc.)
• Lead and organize campaign on boarding by understanding the campaign’s media placements and conversion objectives.
• Creative reports by using (oox monitor & effective measure) as per the client request.
• Apply original thinking to identify new media and new opportunities, creating growth and added value to their client assignments.
• Works with clients to assist them in understanding publisher advertising specifications and ensures that deliverables to sites are within those specifications.
• Manages scheduling. Must fully understand all aspects of the ad specs, creative templates and ad tags to ensure proper execution of creative elements to campaigns.
• Receives and organizes client/team-provided creative assets.
• Identifies areas of improvement and works with management to update and implement new procedures.
• Send campaign delivery data to Media Planning team for wrap reports (including screen shots) after each campaign.
• Assist Media Planning and Account Management teams in strategic analysis of completed campaigns and provide recommendations for future media plans.
• Conduct research on potential media opportunities for clients to reach their defined target audience online
responsible for all customer queries, complains, request, suggestions through all social media channels also emails.
Regards,
M
Responsibility for booking, monitoring and invoicing media on assigned accounts.
Accurately and efficiently input all relevant data from the media plan into the office software to ensure media plan implementation and activation and the accurate booking, billing and invoicing on assigned accounts.
Provide all relevant information, reports and notifications to the finance team to ensure accurate and timely payment management.
Monitor the media plan implementation to ensure the activation matches the media plan and bring any discrepancies to the immediate attention of the Business Director and Buying Director.
Assist the planning & buying teams with all media negotiations by providing input, insights and relevant information that adds client value and/or adds value to the business.
Provide regular reports to the media account Directors on all relevant media and media supplier activities as required.
To constantly monitor the remit functionality; to maintain accurate, up-to-date records and submit regular monthly reports to agreed standards as required to ensure the remit’s effectiveness is maximised and its activities are in line with overall group strategy.
Create, maintain and review stocks and inventories for all equipment, consumables, documentation and any other supplies necessary to ensure that the role can function effectively and efficiently. Responsible for the security and condition of all equipment and supplies stored, retained, used or under their control.
To constantly look for ways to improve the effectiveness and efficiency of the department. Also expected to suggest and implement improvements to internal procedures and controls to improve efficiency, reduce costs and to promote and protect the business interests of
Monitor agents activity on shift by tracking through CISCO and WFM
Preparing reports related to the performance of the agents and communicating the same to the Management.
Provide coaching to weak agents.
Summarizing information and statistics of call agent’s performance then output the report.
Provide training to the call agents related to Zain Products, Services, offers and promotions.
Liaise with various other departments such as Training, Quality Assurance, Sales and Marketing for information sharing and conveying the same to the call agents accordingly.
Conduct Briefing sessions in order to update the call agents with information regarding current promotions and offers.
Monitor the performance of call agents on a regular basis and reporting the same to the management.
Scourge the intranet in order to check and validate the information provided.
Ensuring high level of motivation of the call agents at all times. Liaise with Management to resolve individual / professional problems.
Ensuring operations and administration is as per the set standard procedures.
To regularly update and educate agents on company policies and procedures so as to ensure adherence of same by all concerned.
Performing other tasks assigned by the Management.
To provide the call agents with up-to-date product and services information and guiding them through different processes and procedures.
Provide the customers with complete information regarding their subscriptions, packages and services.
To identify, research and resolve customer related issues using the specified applications like TABS (Oracle Enterprise Resource Planning Package).
Conduct SPOT CHECKS on a regular basis to assess the information level of the call agents.
Motivate the call agents to up sell and cross sell different products and services.
Immediate follow-up on customer’s unresolved remedies and pending tickets with the concerned department.