Abdulhalim Mohamed

**Media Buyer | Brand House**

* Planned, launched, and optimized paid advertising campaigns across Meta platforms to achieve lead generation and sales objectives.
* Managed advertising budgets and monitored campaign performance to maximize ROI and reduce acquisition costs.
* Conducted audience research, competitor analysis, and targeting optimization to improve campaign effectiveness.
* Collaborated with the creative and content teams to develop high-performing ad creatives and marketing messages.
* Analyzed campaign data, generated performance reports, and provided actionable recommendations for continuous improvement.
* Managed campaigns across multiple industries and markets while ensuring alignment with business goals and KPIs.