Marketing & Communications Manager
Diriyah Gate Development Authority
Total des années d'expérience :19 years, 6 Mois
* Work alongside others within the Customer Experience Team and Marketing function to develop, maintain and report on the success of the Bank’s Social Media strategy.
* Work closely with digital channels' stakeholders across the bank to promote customer centricity and provide actionable recommendations that improve customers’ experience.
* Drives the development of new and relevant customer experiences for the digital channels.
* Defines, implements and monitors the development of content on digital channels, mapping their content with the customer journey, specifying content format, information architecture, content plan and content management system
• Setting the digital strategy and criteria for selecting the appropriate digital channels.
• Look after implementing the marketing digital plans
• Ensure the highest ROI out of any digital marketing investment.
• Manage digital marketing campaigns to raise brand awareness and achieve targeted ROI.
• Responsible for planning and budgetary control of all digital marketing.
• Devise strategies to drive traffic to the Bank's websites.
• Track conversion rates and suggest improvements to the channels.
• Build & propose the social media strategy for the Bank.
• Review new technologies and keep the Bank at the forefront of developments in digital marketing.
* Look for website/ Mobile applications' development and enhancement with latest features
* Owning all digital marketing projects with IT to develop services and interactive experiences on digital touch points: website(s), mobile site(s), mobile apps, applications and services for owned social media entities.
* Deriving digital services and interactive experiences in areas of users’ self services (like e-portal account management), customer care enablement and empowerment (like e-care), transactional features on digital touch points (like e-sales), integration of digital applications with backends and services, all of this while adhering to the international best practices in usability, user interface design and user interactions (UI and UX).
* Work on defining KPIs and metrics for digital touch points, long term activities, and making sure to achieve the required targets and goals assigned as KPIs on the different content activities.
* Manages the integration of the function with the overall digital marketing activities.
* Defining and implementing a strategy that includes heavy interaction with different departments.
* Managing the department's agency and any work that might be needed from any external party could be hired for a long term engagement.
• Build the Company online strategy and participate in setting the department’s targets as well other departments.
• Build the required business plans to achieve the Managements’ decided targets and specify required and needed resources.
• Running the SWOT analysis for the company’s online and use the collected information and built data base about the competitors’ services and features to improve the company’s key competitive digital and online advantages.
• Continuously monitoring the online services/products during life cycle and the associated changes in the marketing situation, which might impact the Company’s strategy and the 4Ps of the Marketing Mix.
• Frequently reporting to top management about the strategy implementation, its projects progress, and issues faced and how they were resolved.
• Leading frequent meetings with Customer Care and Sales teams to discuss reported top issues, how to observe them in the coming created services as well as figuring out the potential innovations.
• Managing virtual teams and stakeholders to to assure the right deliver for project deliverables and outcomes.
• Responsible for delivering and conducting effective training materials and sessions for sales & customer care teams for new launched products.
* Develop and manage launches of new products and releases and manage the cross-functional implementation of the plan. As well as internet advertisement and sponsorships.
• Plan and handle progress of company's e-commerce & e-services web portals.
• Create and manage high-profile websites; develop communication/content matrices for effective content.
• Building efficient information and solution architecture for the targeted e-services and promotional/ content pages.
• Employ interactive design with the designers to produce and launch promotional programs via IT, sales and marketing products owners.
• Managing the Business Analysis team to assure the right portal implementation.
• Conduct website usability tests and integrate data into development cycle.
• Leading frequent meetings with Customer Care and Sales teams to discuss reported top issues.
• Responsible for conducting effective trainings for each web product/services to sales & customer care teams after preparing proper training materials.
• Online advertisements & sponsorship activities to make effective leads to the website traffic.
- Developing web applications using multiple programming languages.
- Managing small-scale IT projects, responsible of scheduling and executing projects, and ensuring of delivering the projects as planed baseline.
- A focal point of contact between FBTC and their customers to ensure customer satisfaction after selling the product.
- Seeking business opportunities in the market and capturing any new area of business development.