Abdulla Aboobacker

• Manage the accounts of Lulu and City Centre; lead a team of six field sales representatives and guide efforts to accomplish goals set for targeted accounts.
• Design and execute tailored account programs as per plans drafted for individual account growth.
• Devise strategic plans and direct processes towards generating sales among client accounts.
• Corroborate execution of KPI availability, visibility, and Planogram.
• Monitor EPOS data to track sales and inventory levels and streamline ordering and sales plans and processes.
• Prepare reports and conduct quarterly business reviews for clients and senior management.
• Conduct market research and monitor competitor activities to study market trends and demand.
• Steer and supervise merchandising teams across the region; forecast and track client account metrics.
• Ensure timely collection of cheques from clients and outlets.
• Review and set monthly subcategory targets for buyers and buying managers.
• Negotiate and conclude contracts packages within the stipulated time, ensuring compliance to all clauses.
• Track weekly, monthly and quarterly product performance and other key sales metrics to identify areas of improvement.
• Craft and implement territory plans to maximize reach and boost the growth of the company.
• Maintain revenue in sales by identifying trends and economic indicators to keep the firm on top of the market.
• Facilitate high importance sales requests with utmost diligence.
• Determine growth opportunities within designated sales territories and coordinate efforts to drive revenue.

• Operated accounts of Carrefour, Future communication and Lulu.
• Developed sales plan with an aim towards achieving sales targets.
• Confirmed core distribution and optimal visibility for firm products across all outlets.
• Verified listing of new SKIs and ensured the right category and placement of products.
• Formulated market penetration for new business development within the key accounts.
• Forecasted inventory levels to ensure stock availability through all seasonal changes.
• Documented activities of the client account, including prospecting.
• Held position as the primary point of contact for account holders.
• Directed team efforts to attain sales targets within set goals.
• Created lasting relationships with clients by catering to their goal requirements and strategizing growth plans.
• Collaborated with the marketing department to create promotional programs.

BUSINESS DEVELOPMENT EXECUTIVE