Marketing Director
STC Specialized
Total years of experience :24 years, 9 Months
My rule to lead the marketing function for the Organisation concerning the planning, development, implementation, execution of marketing plans and programs in market research, pricing, advertising, customer intimacy, digital and social media.
My key achievements include:
Successfully lead the launching of the new Identity.
Successfully launch a new product (Furon, Tari) to the market.
Successfully manage customer satisfaction projects.
Successfully design Research to understand the customer journey to improve customer satisfaction.
My rule to lead the communication and development of SAKANNY product identity and communication in coordination with SBUs.
My key achievements include:
- Lead the development and launching of the new product renovation.
- Successfully manage SAKANI Expo (Jeddah and Dahran).
- Successfully manage SAKANI monthly magazine.
My rule to establish communication unit and help SAMA increase insurance awareness and help insurance companies launch corporate campaign.
My key achievements include:
Lead the development of the communication and Public Relations strategy, goals, initiatives and plans, to support Insurance sectors.
Successfully launch campaigns with coordinate with insurance sector (Taqdeer campaign 22% increase on awareness, Discount campaign 26% increase on sales, AHQIAH campaign 18% increase on awareness...)
Successfully launch Insurance Academy Program with coordinate with insurance sector to help increase saudezation.
Successfully manage career day with 35 insurance company.
My Rule to establish the marketing and communication department to help launching Al Rajhi Takaful to the market and start serving customers.
My key achievements include:
• Successfully develop co strategy for the company in line with company objectives.
• Successfully develop company brand identity and make sure that brand guidelines are adhered to in all marketing activities across the company.
• Successfully make Brand one of the three Top of Mind (TOM) on less than three years (Nielsen Study).
• Utilizing a range of techniques including paid search, SEO and PPC, AND Gain high result by making social media page the top among competitors.
• Successfully launch E-channels with marketing initiatives to increase sales and become a market leader.
• Successfully establish Internal Communication Program to internal employees and stakeholders to communicate company objective.
• Successfully design Research to understand customer needs and media trends (Nielsen, Ipsos…).
• Successfully establish Call Center.
Lead a gamut of MARCOM functions entailing budgeting, planning, Sport Marketing, branding & special events and launches.
• Evolved, implemented and managed communication department budgets.
• Manage sport activity to promote brand in different activity
• Worked closely with PR team in publications and special events to build brand identity.
• Coordinated and reviewed media plans with media agencies and analyzed utilization and role of agencies for effective delivery of marketing plans.
• Formulated and presented reports on market research and communication campaigns..
Significant contributions & Initiatives include:
• Significant role in planning and organizing key events such as Jeddah Festival 29 & Club Celebrate among many others; managed launches for new services including Right the Press & Contact with Supplier.
• Essayed in integral role in launching new company in Kuwait, rebuilding brand identity and appointing PR agency
• Instrumental in getting Guinness Certificate in marketing.
• Assist in developing youth product
Brand Managers
Hired to support management in formulation and implementation of appropriate marketing, communication and PR strategies, international business planning & media planning & to achieve marketing budgets.
Significant contributions & Initiatives include:
• Concluded partnerships with manufacturers for product line expansion including scouting, initiating dialogues and finalizing deals.
• Re-launching Tasali brand post-acquisition.
• Conducted thorough researched followed by evolution and launch of new flavor.
Key Account Manager (1999-2000)
Brand Manager- Juice & New Product (2000-2005)
Commenced early career with primary responsibilities combining sales and brand management; held wide range of responsibilities entailing formulation and achievement of sales & marketing plan, reporting, target management, product pricing and coordination of technical solutions with production. Managed various business partners such as supermarkets and merchandisers, reviewed performances and returns from channels,
Significant contributions & Initiatives include:
• Optimized sales of over 10 million SR by initiating Key Account Section in the company.
• Augmented market share by 20% in 3 years, making the company the 3rd player in the market by introducing Juice business in NADEC; achieved a sales of over 90, 000, 000.