Marketing Program Manager
Virgin Mobile
Total years of experience :8 years, 0 Months
• Responsible of two Divisions (Beauty - Mom&Baby) with more than 25 brands.
• Launched the brand “Gamar” in the diapers segment, with utilizing all Nahdi marketing channels, achieving +10% share in first 6 months.
• Increased the beauty division sales by 14% in first year.
• Managed snacks business in KSA, Bahrain & Kuwait (+60M SR sales Revenue).
• Led Ice cream summer campaign which resulted in achieving highest market share in the last 3 years.
• Improved Snacks business from declining in last 4 years to growth in 2018.
• Developed new snacks variant that over-achieved in first year vs budget.
• Increased Snacks allocated budget by 300%, as a re-action to category performance.
• Managed agency teams to develop tv, display, in-store and influencer marketing.
• Crafted new consumer promotion mechanics for snacks and Ice cream.
• Measure, evaluate, and analyze the sales data on a regular basis and react accordingly.
• Support developing the annual Marketing Plan and implementing, monitoring it.
• Manage and lead cross functional projects.
* Participated in designing and executing several campaigns.
* Worked with the Social media agency to produce new materials for Rabea Social media accounts.
* Involved in a project to evaluate Wholesale channel activities.
* Participated in a project to liquidate promo stocks.
Key activities:
* Promotion tracking.
* Visibility tracking.
* Promotion liquidation plan.
* Flyers summary.
* Store visits.
Bachelor of science in Marketing. Third Honor Degree.