Abdullah Bahar

•Responsible for driving the development, communication and execution of a focused strategic Sales plan.
•Setting up sales targets by distribution channels / sales team.
•Monitoring sales performance through KPI’s and corrective actions on shortfalls.
•Key Account management.
•Pricing strategies by distribution channels.
•Customer Satisfaction monitoring vis-à-vis sales service and other relevant parameters.
•Development and execution of effective consumer campaigns in modern as well as traditional distribution channels (Promotion & Advertising calendar).
•Effective in-store merchandising programs.
•Establishing syndicated data for target markets through market research and analytical studies (internal & external surveys, retail audits).
•To develop business growth, client Base, brand market shares and new opportunities.
•Develop actionable marketing plans for all products, to ensure highest return on investment.
•Analyze the market and anticipate future changes/trends to create competitive advantage.

•Role encompassed identifying potential sales opportunities and to develop appropriate strategies for market penetration and growth.
•Handling daily sales report for all sales division (Co-op`s, Grocery’s, Wholesales, Home Delivery, Key Supermarket & HORECA).
•month end sales analysis and forecasting for the respective division
•Sales & marketing presentations, market outlook & feedback to management (internal) and principal/supplier (external).
•Ensure that sales reps are following fixed coverage plans at fixed frequencies.
•Inventory management and liquidation Planning- Building a cohesive team communicating to them the division objectives, and motivating the sales team towards achievement of the set goals & objectives.
•Handling all the Internal & External Memo's.
•Maintained direct contact with clients, negotiated terms of sales,

Data Entry.