Sales Manager
Unique Precise International LLC
Total des années d'expérience :16 years, 5 Mois
Spearheaded business development of the Accor group as their exclusive guestroom linen supplier in Middle East & Africa. Managed 87 Hotels and negotiated 51 contracts for guestroom amenities across GCC region.
Managed a budget of $2 million in Key Accounts sale with an inventory of over 12, 000 rooms.
Devised a group business agreement with Accor to include rebate and a fixed pricing structure.
Trained and developed the sales team ensuring they are equipped to achieve the agreed objectives.
Rebuilt brand identity to command a large share of the guestroom and f & b linen market in Qatar. Developed business plan and strategy to penetrate the East Africa and Saudi market. Pioneered the first international tradeshow in Saudi Arabia and well within budget.
Solidified the company's position in Qatar by capturing 80% of the market share in less than 10 months.
Generated $1 million in less than 10 months, surpassing company's all previous record sales in Qatar.
Total net sales with accumulated value of $2 million achieved from Kenya & Saudi in 17 months.
Reduced churn by nearly 70% within 9 months of taking on the role.
•Designed quarterly marketing plans to achieve the desired number of student admissions;
•Managed existing partners, developed new partnerships and identified effective channels of promotion for lead generation;
•Explored and executed both new and ongoing business development activities across the Indian subcontinent mainly focusing on Bangladesh, India and Pakistan markets;
•Initiated effective internet marketing campaigns to build online awareness, improve reach, and ensure new business enquiries;
•Worked on programs such as Google Analytics to monitor and analyse traffic pattern on the website and the blog;
Key Accomplishments:
•Established presence in highly competitive markets such as Bangladesh and Pakistan;
•Secured 152 new admissions in less than 12 months from new markets;
•Generated 23% of total business from developing markets such as Kazakhstan and Azerbaijan solely by means of online marketing;
•Reported to the Operations Manager for Malaysia, Thailand and Vietnam markets;
•Lead a team of 6 to develop and execute sales driven marketing plans, created telephone campaigns alongside ATL & BTL advertising, direct response marketing, personalised email marketing campaigns and inbound & outbound telemarketing;
•Implemented GTM strategy to achieve business goals for various products;
•Managed corporate & social events with guaranteed lead generation;
•Prepared press releases and maintained strong relationships with key industry media to enhance company's competitive position and product exposure;
•Implemented situation-based marketing campaigns to improve client satisfaction and loyalty;
•Managed client segments to reduce churn;
Key Accomplishments:
•Built from scratch and successfully established a strong market presence in Vietnam;
•Achieved over 22% growth in client base in 1 year solely through telephone campaigns;
•Generated over USD 2 million in gross sales from Vietnam alone in a period of less than 18 months;
•Trainee in charge of global marketing for content distribution, online advertising and online marketing services mainly targeting the national news agencies in China, Cuba, Malaysia, Indonesia and Iran;
•Assisted the Head of Marketing in establishing improved online advertising schemes;
•Executed cost effective and result oriented marketing plans in the best interests of the client;
•Worked closely with the Business Head for company’s strategic business planning & development, designing and presenting new business proposals to existing and prospective clients;
•Assisted the business head in managing churn, managing client relationships and liaising with media partners as well as decision making;
•Assisted in developing annual marketing strategies and communication plans;
•Involved in planning, phasing and optimisation of annual marketing budget;
•Assisted the Online Marketing Manager in establishing an online presence by regularly promoting the company’s services through social media platforms;
•Organised events & exhibitions and successfully managed international education fairs;
•Qualified leads and recruited education consultants within the Indian subcontinent & Middle East on an on-going basis;
•Supervised a virtual team of consultants based in Bangladesh, India, Pakistan and Saudi Arabia;