Abdullah Methqal

• Responsible for retail channel including hyper markets, retails, central markets and coops.
• Managing and leading a team of 8 staff.
• Developing business plan, sales FCST and sales strategy.
• Conduct monthly and quarterly reviews of business with the sales team & management, report deviation and take corrective action if needed.
• Actively ensure that sales teams possess acceptable levels of product knowledge and skills to achieve planned objectives.
• Sales targets & objectives allocation by brand & salesman. Monitor and track IMS performance, objectives achievement & activities implementation by Channel, take corrective actions if needed.
• Make Retail Audit Data and prepare action plans to reverse negative trends.
• Assist in all trade agreements negotiation with key customers.
• Action plans to penetrate new market.
• Maintains records of all pricings, sales, and activity reports.
• Controls expense VS budget.
• Adheres to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
• Maintains sales staff job results by counseling and disciplining employees; planning, monitoring and appraising job results.

• Create a culture of high performance sales team to achieve goals.
• Managing and Leading a team of 14 Staff.
• Develop outlet sales and delivers highest numeric distribution of Mondelez Products per category.
• Trains, inspires & motivates sales team in order to achieve monthly objectives.
• Invest the budgets to meet sales objectives and market needs.
• Action plans to improve distribution, SOS, Market share & other KPI’s per category, brand & outlet.
• Spend 70% of the time in the field with sales team and documents it in a field contact and on the job training reports.
• Follow up the delivery schedule of customer orders till delivered to outlet& Salesmen coverage as per their journey.
• Implement Planogram & Sales Fundamentals (AVA).

• Develops merchandise strategies by category to meet customer needs, brand image.
• Managing and Leading a team of 36 staff.
• Provides direction to the merchandising team in order to create a cohesive product assortment; Reviews and modifies mix and depth of each category.
• Collaborates with sales, marketing, planning, allocation, and visual.
• Drives strategy and calendaring of merchandising features, trend stories, and promotional cadence.
• Assess the competition and current customer base with respect to financial condition, trends, marketing and product strategy; React accordingly to ensure market leadership.
• Provides direction to all teams ensuring cohesive process and integrated thought.
• Serve as Team Leader of cross functional teams.
• Provide direction through focusing and clearly communicating the priorities of managing multiple seasons and teams.
• Effectively manage and support the career development process of direct reports to ensure job satisfaction and future talent development.

• Achieving sales objectives.
• Achieving distribution objectives per channel per SKU.
• Allocating marketing funds per outlet based on historical sales.
• Listing and preparing contracts with customers.
• Visiting customers for demonstration and support purposes.
• Implementing the Planogram and monitoring the sales movement.
• Implementing marketing plans ( launching, Secondary visibility and sampling activities)
• Reporting the overall performance of each outlet.
• Develop the public relation level with other departments related for finalizing the sales transaction.
• Evaluating merchandisers on specific standards.