Abdullah Mohammed

Recruited to build and scale the commercial function; promoted into a broader leadership role overseeing multiple departments, driving revenue
growth, operational performance, and large-scale events and activations.

Managing events across three properties, including weddings, government, and corporate functions. Driving sales growth, overseeing event
execution, and ensuring exceptional service delivery. Developing strategic plans, nurturing client relationships, and leading a high-performing team
to exceed targets while optimizing event operations and client satisfaction
• Events Department Development: Spearheading the establishment and growth of the events department across three properties, ensuring
seamless coordination and execution of weddings, government, and corporate events.
• Event Marketing & Promotion: Collaborating with marketing teams to promote events through targeted campaigns, maximizing visibility
and attendance across key segments.
• Budget & Cost Management: Overseeing event budgets, negotiating vendor contracts, and ensuring events are delivered within financial
parameters while maximizing profitability.
• Team Leadership: Managing and mentoring a high-performing events team, ensuring collaboration and continuous growth across all
properties

Overseeing & driving sales operations across multiple locations within the assigned cluster, ensuring achievement of sales targets and revenue
growth. Developing & implementing strategic sales plans, managing key client relationships, and leading a high-performing sales team. Analyzing
market trends to identify opportunities, optimize sales processes, and enhance customer satisfaction.
• Government Segment Leadership: Managing the entire government segment and consistently onboarding new partners to properties
during tenure at Emaar Hospitality, specifically at Address Beach Resort Fujairah and Palace Beach Resort Fujairah
• Contracts Management: Securing new contracts & sponsorships for events and roadshows, targeting groups, government, and contract
segments
• Relationship Builder: Developing & nurturing relationships within government sectors and key groups to facilitate contract acquisitions
• Initiatives Taken: Steering initiatives to attract sponsorships, ensuring robust support for various events and promotional roadshows

Planned, executed & oversaw all media-related activities for events, coordinated with media partners, managed social media presence, handled
public relations, and ensured comprehensive coverage and promotion of events.
• Media Strategy Development: Crafted media strategies, aligned with the specific goals and objectives of each event
• Multi-Channel Media Utilization: Leveraged a diverse array of media channels, including social media and press releases, to effectively
engage target audiences
• Performance Evaluation: Conducted thorough evaluations of media performance and impact following each event, provided actionable
insights for future improvements

Monitored the planning, coordination, and execution of all logistical aspects of events, and ensured that all logistical elements were seamlessly
integrated, efficiently managed, and executed to the highest standards. Conducted thorough research, negotiated terms, and secured optimal venues
for events; aligned with client requirements, budget constraints, and capacity needs.
• Problem-Solving and Risk Management: Addressed complex logistical challenges through innovative problem-solving and effective risk
management, ensured smooth event execution even under high-pressure scenarios
• Event Management: Managing a team of 40 members for the One Billion Followers Summit, one of the largest events in the UAE
• Onsite Logistics Oversight: Supervised onsite logistics during events, oversaw setup, signage, registration, attendee flow, and coordination
of staff and volunteers to ensure seamless operations

Directed wide gamut of operational tasks along with large workforce of 60 employees in the catering & event business. Synchronized divisional
priorities, successfully refined & optimized company processes, and significantly enhanced workflow efficiency. Actively participated in shaping the
companys direction and mission through collaborative efforts with the board, influenced long-term planning and contributed to the companys
strategic vision.
• Workspace Restructuring and Productivity Enhancement: Innovatively restructured the workspace and resources, resulting in increased
employee productivity and optimal space utilization, which led to a more efficient and effective work environment
• External Partnerships and Business Expansion: Established & nurtured key external partnerships, expanded the companys collaborative
and business horizons, and played a vital role in driving growth and operational distinction
• Contracts Management: Securing new contracts & sponsorships for the business, targeting large companies that require assistance with
transportation.

Took charge of enhancing the hotels success by skillfully overseeing a range of events such as meetings, weddings, and catered functions. Devoted
attention to enhance client experiences, maximize operational efficiency, and maintaining top-notch standards in event coordination, contributing
significantly to revenue expansion and reinforcing the hotels prestige.
• Long Term Contracts Management: Developed & secured long-term contracts with clients by fostering strong relationships,
understanding their needs; provided tailored solutions that ensure sustained partnership and mutual growth
• Operational Improvement: Implemented effective strategies and streamlined operations, thus resulting in enhanced performance and
detailed reporting to management
• Client Experience Enhancement: Elevated client experiences and strengthened the hotels reputation through innovative event planning
and effective communication
• High Standards in Event Execution: Maintained exemplary standards in event execution through meticulous site inspections and a
commitment to continuous improvement in services

Led the operational framework for six branches throughout the UAE, focusing on elevating guest satisfaction and driving revenue expansion.
Leveraged strategic leadership and proactive management to ensure exceptional service quality and operational efficiency across all locations.
• Expansion & Promotion: Successfully managing the grand opening of six branches at Yuki No Hana, whilst leading to promotion from
Operations Manager to General Manager
• Team Development & Training: Cultivated a highly skilled team of 80 by implementing robust training programs, dexterously enhanced
service quality and operational efficiency
• Venue Management: Skillfully executed targeted strategies across six venues, markedly improved guest satisfaction scores as well as
financial performance
• Regulatory and Business Acumen: Demonstrated expertise in regulatory compliance, business development, and financial forecasting,
significantly contributed to the cafés overall growth and profitability
• Quality Control and Problem Resolution: Performed regular site inspections for quality control, maintained exceptional standards in
customer service, and ensured efficient problem resolution and client satisfaction

Strategic approach in improving the hotels financial outcomes, with emphasis on innovative sales, marketing, and revenue management techniques
that boosted both revenue and operational efficiency. Focused on enhancing team performance through dedicated coaching and fostering a
collaborative work culture in line with company standards.
• Contracts Management: Successfully bagged and finalized contracts with construction companies, whilst ensuring terms and conditions
are favorable and in line with company objectives
• Driving Financial Excellence: Pivotal in enhancing the hotels financial health and profitability through strategic management and
operational refinement
• Market Positioning: Developed & implemented comprehensive short-term and long-term strategies, contributed to the hotels improved
market position and increased revenue
• Operational Success: Collaborated closely with department heads to set and achieve operational objectives, ensured optimal guest service
and operational efficiency
• Revenue Optimization: Steered innovative sales and marketing initiatives, effectively optimized revenue management and established
strong financial controls for increased profit margins