Abdullah Syed

• Delivered 1, 700+ qualified leads from a single campaign for credit repair and mortgage services — the
highest lead volume result in the accounts history.
• Maintained Cost Per Lead below $4 across all campaign phases in a competitive financial services market,
with total account reach of 6.99M across 15 managed campaigns.
• Deployed parallel campaign structures combining Website Lead campaigns, retargeting layers, and
awareness campaigns generating 24.17M total impressions.
• Implemented GoHighLevel (GHL) CRM automation for lead intake, follow-up sequences, and pipeline
management — increasing lead-to-client conversion rates for the client.

• Managed a Meta Ads account exceeding $150K/month in ad spend on a single account, generating $1.3M+ in
revenue from a single campaign while sustaining consistent ROAS targets.
• Oversaw 915+ active campaigns within the Fitazfk enterprise account, demonstrating high-volume media
buying capability across multiple simultaneous campaign structures.
• Scaled AU Black Friday eCommerce campaigns to 584 purchases at $45.21 CPA, deploying $26, 405 in
budget with precision audience targeting and attribution optimization.
• Deployed Advantage+ campaigns with systematic A/B and multivariate creative testing — leveraging Metas
AI bidding to improve algorithmic efficiency and reduce cost per conversion.

• Managed 102 active campaigns within the True Grit account — top campaign generated 5, 399 website
purchases at $8.68 CPA.
• Scaled Black Friday purchase campaigns to $46, 840 in spend, running parallel structures including
Advantage+ (504 purchases at $7.11 CPA), CBO interest targeting, and US retargeting.
• Deployed Black Friday Awareness campaign generating 782, 700 estimated ad recall lift events — building
upper-funnel volume to directly support conversion campaign performance.

• Generated approximately $1.5M AUD in client revenue across Australian tax seasons through highly targeted
Meta lead generation campaigns for tax and accounting services.
• Developed performance-optimized lead generation funnels with urgency-driven messaging and precision
audience targeting — delivering ROI consistently above industry benchmarks.

• Founded and scaled a full-service performance marketing agency, managing end-to-end operations including
strategy, team leadership, client acquisition, and multi-market campaign execution.
• Designed and executed Meta Ads campaigns for international clients across eCommerce, real estate, finance,
and professional services — consistently delivering strong ROAS and lead volume outcomes.
• Generated 800+ qualified leads for Saima Builders through a targeted real estate campaign — CPL
maintained between Rs1, 535-Rs2, 879 across 57 active campaigns with 2.26M+ impressions.
• Built campaign architectures with multi-layered audience segmentation, dynamic retargeting funnels, and
systematic creative testing — reducing CPL while improving conversion rates across all accounts.
• Integrated Meta Pixel and Conversions API (CAPI) across client websites, enabling accurate attribution, event
deduplication, and data-driven optimization.
• Led cross-functional teams of developers, designers, and media buyers through structured workflows,
ensuring on-time and on-budget delivery across all client engagements.

• Generated 600+ qualified leads through strategically structured Meta Ads campaigns, building a scalable
customer acquisition pipeline from the ground up.
• Built Meta lead generation systems and conversion funnels that established a repeatable acquisition engine,
enabling the client to move from zero active pipeline to consistent lead flow.

• Contributed to digital marketing strategy for a leading Pakistani technology enterprise, gaining core expertise
in paid social campaign management, performance marketing, and data analytics.
• Managed Meta Ads campaigns supporting client acquisition, brand awareness, and lead generation across
multiple verticals, while building analytics dashboards to track and report on campaign KPIs.