SALES MANAGER
MASAR MODERN DISTRIBUTION CO.
Total years of experience :29 years, 10 Months
Job Description:
• Setting up sales routs identifying customers ensuring market penetration in virgin territories and planning the launch of new products in the KSA
• Recruitment process to ensure 100% of manpower on place.
• Qualitative & quantitative sales analysis.
• Spend 40% of working time in the field.
• Communicate and motivate regional and national activities
• Ensure that all kind of activities ( trade /consumers ) will be executed according to the plans
• Achieve volume and value of sales objectives.
• Present quarterly business reviews for the ksa.
• Track and utilize the ksa operating cost to ensure the revenue in the P&L.
• Provide ongoing coaching to all team and ensure they are properly equipped, trained and motivated to achieve Company objectives..
• Leading 100 employees with 6 sales managers.
• Managing a sales budget of SR 60 million.
Achievements:
• Delivered powerful compounded annual Sales volume growth of 57% Vs. Prior.
• Restructured the operations, by focusing on sales by trade channel, as well as cementing the infrastructure by adding more sales member to ensure the coverage efficiency.
Job Description:
• Formulated and executed an integrated range of sales concepts, and strategies consistent with the overall goals and objectives of the business to ensure profitable operation.
• Devised and monitored the annual marketing and promotion budget.
• Successful in controlling direct product expense to positively contribute to total budget under consideration.
• Controlled the financial situation for the business to improve the bottom line P&L & evaluate the team productivity VS the expense.
• Negotiating and finalizing contracts. Handling renewals and adherence to service level agreements.
• Leading four sales managers and 55 employees.
• Managing a sales budget of SR 25 million sales.
• Providing sales training to new recruits on delivering superior customer service, monitoring effectiveness of the programs and fostering guidance efforts to motivate them to achieve corporate goals.
• Generating monthly sales activity reports to present to the management and address the right plans to improve and increase business profitability.
• Prospecting new clients, consolidating existing customers and negotiating contract agreements Achievements:
• Restructured the sales operation.
• Increased the market availability.
• Achieved sales growth by 60 % over previous year targets through rerouting activities, activity plans implementation
• Set annual plan for market developing and market share trend in order to capture for new opportunities
• Manage and Set up channel plans and alternative solutions for different situations
• Maintain ongoing plans to achieve our volume and profitable budget plan through various channels.
• Analyzing the historical information by channel in order to set future plans and improve our weakness and to support our strength.
• Organize and constantly evaluate sales opportunity.
• Analyze and follow up day by day sales operation and collection and brief sales force for the Daily requirements.
• Responsible to Achieve a consecutive yearly growth in sales & profit
• Implementation of marketing activities developed by marketing Dept.
• Set up & Developing promotional ideas and activities with marketing team based on the market demands
• Responsible & maintain a corrective updating for the sales information system (Customer .Information /classifications)
• Analyze the market share data and submit an action plan to capture all market opportunities within the market trends.
• Manage the sales team to run day by day operations train and motivate sales force and merchandising team to ensure continuous Improvement of performance level.
Achievements:
• Increased distribution coverage by 1800 outlets from competition in different channels within budgeted limit which generated a volume growth of 37 %.
• Succeeded in Controlling and reducing the Marketing spend by channels thus increasing profitability per case.
• Initiated business with non dealing accounts which increased sales horizontally while increased our vertical consumption through implementing successful consumer promotions.
• Achieve company objectives within specified budget
• Responsible for the availability for all SKU`s through effective and efficient van coverage for all area,
• Managing to lead sales operations to profitable by implementing company policies and strategies.
• Re-organize the area & made the survey Plan with maps
• Increasing the availability and visibility of products
• Achieve healthy sales and growth
• Improving the performance level for the staff By sharing in the training needs to promote their experience and knowledge
