GROWTH MARKETING MANAGER
TipTop
Total years of experience :6 years, 2 Months
1. Creating a digital marketing strategy that supports overarching business goals.
2. Managing marketing channels and measure their success.
3. Developing, Implementing, Tracking and Optimizing digital campaigns across multiple platforms
(Social Media & Google ads) based on customer journey
4. Optimizing landing pages and user funnels (Clever Tap)
5. Working with content marketers and designers to craft beautiful and compelling stories for
campaigns.
6. Analyzing data to monitor revenue performance and uncover areas for improvement (Adjust, Google
Analytics, Google Data Studio).
7. Preparing and presenting recommendations, reports, and findings from experimental data all the way
up to the executive level
8. Stay on top of the latest trends and emergent issues in our industry (business model changes, new
tools, products, and features).
Some achievements at Tip Top
1. Best Employee of June 2022
Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and preparing forecasts.
Generating new business leads.
Increasing brand awareness and market share.
Coordinating marketing strategies with the sales, financial, public relations, and production departments.
Developing and managing the marketing department's budget.
Overseeing branding, advertising, and promotional campaigns.
Managing the marketing department's staff.
Preparing and presenting quarterly and annual reports to senior management.
Promoting brand at trade shows and major industry-related events.
Keeping informed of marketing strategies and trends.
PPC Expert
- Plan and form effective paid search strategies.
-Run and optimize different PPC (Pay per click) campaigns.
-Manage ad accounts on multiple platforms like Google Ads, Facebook Ads, Snapchat
Ads, Tiktok Ads, Linkedin Ads and TwitterAds.
-Take part in a selection of keywords and targeting audiences.
-Plan budget and monitor bids to increase better ROI.
-Track KPIs to evaluate performance and pinpoint issues.
-Deliver reports for administration and management.
-Compose appealing and brief copies for adverts.
-Sustain partnerships with PPC vendors and ad platforms.
-Discover approaches and ways to decrease the risk of click fraud.
-Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing)
trends.
Email Automation
-Build and grow your email list through organic efforts
-Idea and execute various email marketing campaigns
-Collaborate with team members to work on the design and copy/content part
-Identify different segmentation criteria based on audience behavior, demographic,
geographic, psycho graphic characteristics, etc.
-Run A/B tests for email campaigns and landing pages to optimize performance
-Track campaign performance and tweak workflows accordingly
-Ensure compliance while executing email marketing campaigns and collecting data
SM Marketing
-Build a strategy.
-Monthly plans for posts.
-Daily, Weekly & Monthly report.
-Posts copywriter in Arabic & English.
-Study new markets.
-Manage all social media accounts (FB, IG, IGTV, Youtube, Twitter & LinkedIn)
-Build & Optimize campaigns.
-Response to clients' messages.
Content Generation
-Create Ideas for articles and videos.
-Contact and follow up with content writers.
-Contact and follow up with video production agencies.
-Publish and promote that content on SM channels.
Google Ads
-Participate in campaigns optimization.
-Ads copywriter.
-Create landing pages.
Some achievements at Extra Property
-28% of property sales were from SM marketing.
-16300 organic followers in 18 months.
-More than 4000 leads in one year from SM marketing.
-Min active campaigns monthly were 7 in 4 languages.
-More than 70 posts monthly.
-10% - 45% post engagement rate.
-Online Marketing Real estate activities
Work on line
Content Marketing
-Brand Journalist.
-Content Marketing Manager.
-Managing Editor.
Video Marketing
-Video Marketing Manager.
Email Marketing
-Direct-Response Copywriter.
-Email Marketing Analyst/Specialist.