عبد الرحمن عابدون

*Mapped client’s requirements, planned and organized successfully all the marketing activities according to the market trends and competitors performance.

*Formulated the overall marketing strategy in order to increase the trading density and maximize revenues. Successfully managed projects such as annual marketing budget allocation, sales and revenue forecasting and new campaigns concepts

*Designed the marketing calendar for the year 2018| 2019 in terms of the marketing initiatives, branding and promotional activities, and initiated the preparation of a detailed advertising plan, briefed the advertising, creative and media agencies on the same and ensure effective implementation of the various components of the plan.

*Managed, controlled and implemented the tactical and major campaigns, analyzed pre-& post marketing activities reports, where I led all kinds of ATL & BTL and Online activities.

* Reviewing and evaluating the communication lines and developing new reporting framework for all departments

Mood Integrated Communications is a communication agency based in Dubai and Riyadh serving the region. Established in 2012 to help clients to meet their business objectives by improving their marketing strategy, analyzing business situations, ensuring guidance, providing feedback, cultivating client relationships, and making recommendations to improve marketing strategies.

Responsibilities:

• Prepare detailed proposals and marketing plans.

• Developing and implementing a marketing strategy according to objectives and budget.

• Advise on branding, positioning, communications and other marketing issues.

• Monitor marketing projects and analyze results.

• Give direction to the marketing efforts with the most effective methods and tools.

• Studying clients’ profiles and operations to understand its marketing needs.

• Conducting marketing research to identify industry trends and commercial opportunities.

• Write reports with suggestions for improvements and new ideas.

• Researches industries, markets, demographics, trends and other data related to the client's products or services.

• Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials

• Creates detailed reports with research findings and analysis to inform marketing strategies.

• Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies

• Recommends specific marketing approaches and spending budgets.

• Helps come up with new product and service offerings to increase shares in new or existing markets.

• Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service.

• Works within the client's budget to produce effective promotional materials and advertising opportunities.

Arla Foods is the 2nd largest dairy company in Europe and the 6th in the world with several global brands like Lurpak Puck, Castello, Buko, Anchor and Apetina under its umbrella.

Responsibilities:

• Providing yearly business and activity plans for Lurpak butter category in the KSA market.

• Setting objectives for the category growth with direct responsibilities towards sales volumes, market share, revenue & profits of the Lurpak butter category in KSA.

• Preparing and presenting the Lurpak KSA focus plan status to the senior vice president of Arla Foods in the Middle East and Africa on monthly basis.

• Analyzing marketing plans and adjusting strategy and tactics to increase effectiveness.

• Designing and building incentives for salesmen, customers and consumers in all different channels.

• Developing marketing initiatives executing and evaluating the campaigns in terms of profitability and sales, as well as executing and launching NPDs to secure the growth of the category.

• Analyzing all the given insights and researches facts in order to come up with the proper initiatives to support the category plan and to mitigate and correct any deviations.

• Activating the campaigns’ platforms by planning and controlling all the BTL and ATL activities.

• Coordinating with the sales department to identify the sales forecast and adjust it according to the category marketing plan.

• Briefing the agencies with the campaigns’ concepts for both ATL and BTL levels and negotiating the contracts with the BTL agencies.

• Providing post-event reports, analysis, and regular status reports on marketing projects.

• Preparing and monitoring the category budget to ensure the efficiency across the Saudi market.

• Planning and overseeing the execution of the promotional activities including print, online media, trade show, direct mail, point-of-purchase displays, and signage.

• Planning, promoting, and executing sales meetings and community and goodwill events.

Care to Give is a local charity company, working in partnership with local British NPOs in the UK.

Mainly, it works with local communities to improve public health, put children in school, tackle discrimination, protecting animals and much more by convincing the different stakeholders to donate with a certain amount of money to support the relevant institutions on monthly basis.

Responsibilities:

• Contributed in the leadership, strategic direction and coordination of all fundraising and communications activities to deliver growth in fund-raised income.
• Raised income as a fully participator member of the fundraising team
• Supported a small team to recruit, maintain and develop donors.
• Collaborated with colleagues to raise the awareness of the company and its scope of work.
• Reached new audiences and strengthen relationships with existing supporters