Market Research Executive
Al Saggaf Trading
Total des années d'expérience :11 years, 7 Mois
• Interviewed line managers and C-suite to define SWOT analysis and provide consultation.
• Liaised with top management to analyze findings and set priorities at the business level.
• Mapped out real-time in-store customer journeys resulting in improvement of customer flow and conversions.
• Performed strategic planning by analyzing market data through various forms of research including data mining, and conducting 40 B2B client interviews.
• Introduced new products based on competitive research increasing sales by 18%.
• Recommended quality enhancements in products resulting in the improvement of product quality by 28%.
• Conducted User Experience Research using competitor benchmarking the shape the framework of our new website to deliver an improved user experience.
• Conducted UX research using competitor benchmarking, built website process maps, leveraged UX & UI benchmarking, and frameworks to enhance the final user experience on our website.
• Improved customer satisfaction survey process, increasing response rate by 50%.
• Recommended entering into new markets based on digital performance using Google Analytics and other platforms.
• Increased traffic by using location-based targeting covering over 400 stores worldwide.
• Qualitative and quantitative consumer research.
• Increased the average number of invoices per branch by 37%.
• Analyzed customer experience and provided insights to increase customer satisfaction also enhance ROI.
• Optimized local SEO, SEM and improved social media performance using targeting, and content enhancement, thereby increasing engagement by 30%.
• Executed a SWOT analysis to illustrate to the senior leadership team, teachers, and staff improvements.
• Supported market research through data analysis to provide recommendations resulting in improved admissions rates.
• Established partnership with pre-schools through a recommendation program resulting in increased admissions.
• Ran interviews with parents of current students to identify customer personas.
• Established parameters for parents to evaluate the school to set key elements of comparison with the competition.
• Visited competing schools to determine areas of improvement with regard to curriculum, teaching methodologies, facilities, and overall environment.
• Applied quantitative research by running surveys involving teachers, elementary and secondary school students to define the key areas of improvement.
• Conducted interviews with 50 supermarket & minimarket owners in Alexandria, Egypt, and successfully optimized their supply chain and pricing systems.
• Supported product development and market strategy through data and analysis to provide recommendations to the senior management team.
• Chaired meetings with suppliers to initiate proposals to present to supermarkets and minimarkets.
• Moderated focus groups to obtain insights that allowed products to better meet customer needs.
• Designed questionnaires, and discussion guides to gather meaningful feedback from participants.
• Improved customer satisfaction survey process, increasing response rate by 50%.
• Low Call-back rate resulting in increased overall productivity.
• Consistently exceeded targets as the overall top performer for 3 quarters in a row.
• Recognized as the top performer for wireless cellphone line sales daily.
• Trained and motivated junior floor staff regularly to help boost team sales figures.